Game Face «PlayStaytion 3"

The advertising campaign, called "Igrolitso» (Playface) was created by the Japanese representative network of advertising agencies «Wieden + Kennedy», with an office in the capital, Tokyo. The work went very unusual and original.

However, once we note that as we peered into the faces of any of those who participated in the campaign, and have found almost no one familiar facial expressions. Maybe it's the new game console, and this is because of her there are new faces, unusual for earlier versions. Or maybe the whole thing just in the mentality of the Japanese. Because the photo shoot was made precisely in Japan during the test game console. Video has been available for a long time, but the prints were just now.