How to sell a guitar for three million dollars

It's very simple - do not bear, as you know a million dollars, and have twenty friends. Or even one. But if his name is Bryan Adams, the issue can be resolved.
And it took to solve a similar problem Jamie Crompton (Jamie Crompton), which steers the European Office of Fender. Approached auction, which had to sell one of the guitars firm (specifically - Fender Stratocaster). Funds from this event was supposed to send to tsunami relief. Naturally, the task was to sell a guitar as expensive as possible. And then Jamie called Brian. And that, in turn, scored his friends. Nineteen people have supported this zateyu.I, I must say, the support was very effective. The tool went at auction for 2.8 million dollars. The previous record was blocked three times.
Well, the list of "signatories". To understand what kind of money been paid:
Jimmy Page - Eric Clapton - Mick Jagger - Brian May - Liam Gallagher - Jeff Beck - Pete Townshend - Ray Davies - David Gilmour - Bryan Adams - Tony Iommi - Mark Knopfler - Angus Young - Malcolm Young - Keith Richards - Ronnie Wood - Paul McCartney - Sting - Noel Gallagher.
From the sublime to the greatest.