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What discourages the opening of the restaurant “Tasty, and period” in Moscow
By waging a senseless war against Ukraine, the Russian government has horrified the world. In a matter of weeks, Russia became the leader in the number of sanctions imposed on it, confidently overtaking even Iran and North Korea.
And foreign companies began to leave the country in droves due to the same sanctions and public pressure. After all, working in Russia, you pay taxes, which also finances the conduct of the war.
Among the large number of departed world giants stand alone leaving McDonald's. Its opening in 1990 was a celebration of unity with the civilized world. Over the years, the company has become one of the largest private employers in the country.
Not only tens of thousands of their own workers and hundreds of thousands of employees of related enterprises depended on it, but also landlords, agricultural producers, advertising platforms. Of course, such a loss cannot be ignored. Therefore, the authorities immediately promised to open something domestic in place of McDonald’s.
And now, on June 12, 15 restaurants of the former McDonald’s chain resumed their work in Moscow. And new and rather strange. The title is "Delicious and Period." It was opened only a few hours before the opening.
The title is "Delicious and Period." Interestingly, among the new variants of the name considered “Free cash register”, “Fun and tasty”, “Only so”, “the same”, “Exactly it” and others. The final choice surprised many. And in social networks, users have already managed to joke enough about the name, which does not even bow.
The new logo also sparked controversy. On a dark green background depicted a red circle and two orange sticks. According to the idea, the green background symbolizes the high quality of service and products, and the circle and sticks are a reference to burgers and fries.
However, curious journalists found a similarity of the new logo with the trademark of the Portuguese animal feed manufacturer Matosmi. And the visual comparison of the logos really indicates a significant similarity.
Of course, it was impossible to conduct large-scale marketing research in a matter of weeks. And so the result is natural. Now the management says that the name “Delicious, and period” is temporary and will soon be replaced. But what do they offer in the institutions themselves?
Initially, McDonald’s demanded that the new Russian network has nothing that would be associated with the Internet. corporation. There will be no Big Macs or McFlury here. Visitors will not be able to enjoy Coca-Cola, Sprite or Phanta. The drinks have already been replaced by Russian soda.
Are there prospects? More than 850 restaurants, cafes and other catering outlets of the McDonald’s network worked in Russia, about 62 thousand people worked here. Officials promise that all establishments will continue to work and employees will remain in business. But is there a future for a new network that has nothing to do with McDonald’s?
After all, without the control and support of the parent company "Tasty, and period" risks slipping into the network of ordinary eateries. McDonald’s is a global brand with a long history, in the construction and support of which billions of dollars have been invested and continue to be invested. “McDonald’s” is a well-calibrated marketing, high quality standards and the best technologies of business organization.
With McDonald’s, countless contractors around the world work on exclusive terms: equipment suppliers, agricultural producers, designers, advertisers, logistics specialists, salespeople and others. The new network has none of that. And because of sanctions and economic isolation, cooperation with foreign businesses is seriously hampered.
The presence of McDonald’s in any shopping center always attracts crowds of visitors here, allows you to earn all the business around. Will the restaurants of the chain "Tasty, and period" become such an attractive and profitable place?
This is much more difficult to implement than changing the name with the logo. It is more difficult than changing the sign and painting the letter “M” with a black marker on the sauce. There are doubts about the successful development of the new network.
What do you think of that?
And foreign companies began to leave the country in droves due to the same sanctions and public pressure. After all, working in Russia, you pay taxes, which also finances the conduct of the war.
Among the large number of departed world giants stand alone leaving McDonald's. Its opening in 1990 was a celebration of unity with the civilized world. Over the years, the company has become one of the largest private employers in the country.
Not only tens of thousands of their own workers and hundreds of thousands of employees of related enterprises depended on it, but also landlords, agricultural producers, advertising platforms. Of course, such a loss cannot be ignored. Therefore, the authorities immediately promised to open something domestic in place of McDonald’s.
And now, on June 12, 15 restaurants of the former McDonald’s chain resumed their work in Moscow. And new and rather strange. The title is "Delicious and Period." It was opened only a few hours before the opening.
The title is "Delicious and Period." Interestingly, among the new variants of the name considered “Free cash register”, “Fun and tasty”, “Only so”, “the same”, “Exactly it” and others. The final choice surprised many. And in social networks, users have already managed to joke enough about the name, which does not even bow.
The new logo also sparked controversy. On a dark green background depicted a red circle and two orange sticks. According to the idea, the green background symbolizes the high quality of service and products, and the circle and sticks are a reference to burgers and fries.
However, curious journalists found a similarity of the new logo with the trademark of the Portuguese animal feed manufacturer Matosmi. And the visual comparison of the logos really indicates a significant similarity.
Of course, it was impossible to conduct large-scale marketing research in a matter of weeks. And so the result is natural. Now the management says that the name “Delicious, and period” is temporary and will soon be replaced. But what do they offer in the institutions themselves?
Initially, McDonald’s demanded that the new Russian network has nothing that would be associated with the Internet. corporation. There will be no Big Macs or McFlury here. Visitors will not be able to enjoy Coca-Cola, Sprite or Phanta. The drinks have already been replaced by Russian soda.
Are there prospects? More than 850 restaurants, cafes and other catering outlets of the McDonald’s network worked in Russia, about 62 thousand people worked here. Officials promise that all establishments will continue to work and employees will remain in business. But is there a future for a new network that has nothing to do with McDonald’s?
After all, without the control and support of the parent company "Tasty, and period" risks slipping into the network of ordinary eateries. McDonald’s is a global brand with a long history, in the construction and support of which billions of dollars have been invested and continue to be invested. “McDonald’s” is a well-calibrated marketing, high quality standards and the best technologies of business organization.
With McDonald’s, countless contractors around the world work on exclusive terms: equipment suppliers, agricultural producers, designers, advertisers, logistics specialists, salespeople and others. The new network has none of that. And because of sanctions and economic isolation, cooperation with foreign businesses is seriously hampered.
The presence of McDonald’s in any shopping center always attracts crowds of visitors here, allows you to earn all the business around. Will the restaurants of the chain "Tasty, and period" become such an attractive and profitable place?
This is much more difficult to implement than changing the name with the logo. It is more difficult than changing the sign and painting the letter “M” with a black marker on the sauce. There are doubts about the successful development of the new network.
What do you think of that?
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