Features and advantages of developing a corporate identity

In any field of human activity there is increased competition. Various tools are used to increase company awareness. One of the most effective is the development of corporate identity. This contributes to the promotion of the brand and forms the first impression of potential customers about the products offered to them. Corporate identity is recommended to use on all media: packaging, advertising structures, Internet sites.


What is the importance of applying corporate identity
The use of elements of corporate style in the process of the company has many important aspects useful for the development of its business:

• active allocation of a certain trademark among competing organizations;
• formation of positive associations with the company and its products;
• facilitating the selection of goods;
• consolidation of the staff;
• reducing the financial costs of advertising campaigns;
• Increased loyalty to consumers.

Properly chosen method of work has a direct impact on the entire sales volume and the stability of income generation. In the company "Eight planets" the development of corporate identity is carried out after registration of an electronic application on the official website. All clients are offered favorable conditions for cooperation.
Features and main elements of corporate identity development
There are many tools for developing corporate identity. These include:

• logon images;
• trademarks;
• names;
• slogans;
• color shades;
• Types and sizes of font used for texts;
• patterns, backgrounds and patterns.

Corporate identity is very successfully complemented by the use of specially made business cards, T-shirts, badges, booklets, wallpaper for the desktop PC. Its development is a rather complex and very time-consuming process. The procedure is carried out after preparing all specific tasks, drawing up a concept, collecting analytical information. The information obtained is necessarily systematized. This is necessary to choose the right idea for developing a corporate direction. Professional illustrators, designers, marketers take part in the procedure. Their creative ideas are realized in the form of ready-made projects.
Based on the website 8-planet.ru/