What foreign brand names we pronounce incorrectly

The names of foreign brands have long been entrenched in our everyday speech. We say it without thinking about whether we are doing it right. Some names have become so familiar that most people don’t even notice the mistakes. But the insidious mistake can lie in wait for you when you eat your favorite M&M’s.





Editorial "Site" divide pronunciation, which must be learned by heart.

Features of pronunciation of words
  1. Louis Vuitton
    Habitual. pronunciation - Louis Vuitton. However, to say this is wrong, you need to pronounce "Louis Vuitton".



  2. Chloe.
    It is said that the French fashion house Chloe got its name in honor of the goddess Demeter, who was also called Cloe. Another version says that Gabi Agjen named him after her friend Cloe de Brumeton. In any case, it is correct to call this fashion house "Cloé" rather than "Chloé."
  3. Moschino
    The name of this brand often makes a mistake. Pronounce "Moscino" and nothing else.



  4. ASOS
    ASOS is an acronym for As Seen on Screen. According to the rules of the English language, you need to pronounce "Eisos", although many people say "Asos".
  5. eBay
    The name of a popular online store is most often called “eBay”. But the only true pronunciation is “iBay.”



  6. Pull and Bear
    Many refer to the Spanish casual clothing brand as “Pool and Beer”, although this is the wrong option. The letter r at the end of the word bear is not pronounced. Therefore, it is correct to say "Pool and Bea".
  7. Amazon
    It turns out that the name of the American company Amazon was also pronounced incorrectly. Pronounce "Emazon" correctly.



  8. Alibaba
    We all know the story of Ali Baba and the Forty Thieves. The Chinese company is named after the main character. Only in the international version, the emphasis in the title is taken to put on the second syllable, that is, “Alibaba”.
  9. macOS X
    The X at the end of the operating system name macOS X reads as “ten” rather than “x”. Therefore, it is correct to pronounce "Mack o-es ten" or "Mack o-es ten".



  10. TAG Heuer
    TAG Heuer is one of the largest watch brands founded by the Swiss Eduard Heuer. But now we are interested in the pronunciation of the name of this brand. So it's right to say "Tag Heuer."
  11. Bvlgari
    The emphasis in the word "Bulgari", as traditionally in Italian, is placed on the penultimate syllable. Therefore, it is correct to pronounce "Bulgary". 1940-1977



  12. Disneyland
    If you say in America that you are looking for Disneyland, you will not be understood. It is correct to say "Dizniland", then no incidents will arise.



  13. M&M's.
    Favorite delicacy, as it turns out, we also call incorrect. It just so happens that it is correct to pronounce "M-n-Ems" and not otherwise.



  14. Dsquared
    A beautiful name of the Italian brand, which is almost impossible to reproduce in Russian. It is best to say “discourt.”
  15. canon
    Even here we were surprised. Almost the whole world pronounces the name of this brand with an emphasis on the first syllable, but the Japanese themselves insist on emphasizing the latter. The company was named after the goddess of mercy, Kannon.





Some names came as a surprise, even to us. Now you need to remember and do not repeat these annoying mistakes. Which of these words surprised you?