Comfortable tracksuits from a famous brand in the Lotto online store



Initially developed exclusively for people who are passionate about sports, both at a professional and amateur level, sportswear has over time become a completely ordinary wardrobe item for all those who prefer jogging, morning and evening, walking with the dog or just in nature, cycling, etc. .d. perform in comfortable equipment. The Lotto company made a significant contribution to the transformation of clothing intended for athletes into casual-style clothing for the mass consumer. And today, a comfortable tracksuit of this brand with almost half a century of history is not only comfortable, not restricting movement, clothing for a wide purpose, but also a kind of evidence of its owner’s understanding of the latest trends in it.



An astonishing rise It is unlikely that the Caberlotto brothers (Giorgio and Giovanni) from the modest (just over 80 thousand population) Italian town of Treviso near Venice, when they founded a company in 1973 to provide sports equipment for the local football club they owned and their tennis friends, could have imagined that their equipment will eventually become in demand, even by world stars.

In the 1980s, the brothers' company, which had proven itself well in the Italian market, began to promote its products to the wider world. Moreover, their decision to involve outstanding athletes of different years in advertising their sports shoes, and then clothes: Ruud Gullit and Dino Zoff, Boris Becker and Martina Navratilova, Ivan Zamorano and Petr Cech, and many other athletes of the planetary level, gave the highest results.

Years passed, the owners of Lotto changed, but there were three principles that ensured its success in the sports market and consisted of:
  • attracting world-class sports stars to promote their products to the masses;
  • constant introduction of technical innovations into manufactured products, active informing about them to a wide audience;
  • the desire to produce stylish things,
remained unchanged in the daily functioning of the company. And, as a result, today Lotto products are actively in demand in 102 countries around the world.



Obvious advantagesOf course, the popularity of tracksuits from Lotto is explained not only by their belonging to a well-known brand. It is due, first of all, to their advantages, which are:
  • high technology and thoughtful design of each product;
  • functionality and versatility;
  • comfort that does not restrict movement;
  • strength and wear resistance;
  • stylish exterior.

To avoid purchasing cheap counterfeits of tracksuits from a well-known brand, you should prefer the services of the official Lotto store, which guarantees the originality of the product.

Tags

See also

New and interesting