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Comfortable sports suits of a famous brand in the online store Lotto
Initially developed exclusively for people interested in sports, both on a professional and amateur level, sportswear over time has become a common wardrobe for all those who prefer jogging, morning and evening, walking with a dog and just outdoors, cycling, etc. to perform in comfortable equipment. A significant contribution to the transformation of clothes designed for athletes into casual, decor for the mass consumer was made by Lotto. And today, a comfortable tracksuit of this brand with almost half a century of history is not only comfortable, not restrictive movement, clothing for a wide purpose, but also a kind of evidence of the understanding of its owner of the latest trends on it.
It is unlikely that the Caberlotto brothers (Georgio and Giovanni) from the modest (a little more than 80 thousand people) Italian town of Treviso near Venice, founded in 1973 a company for the sports equipment of their local football club and tennis friends, could assume that their equipment will eventually become popular, even world stars.
In the 1980s, the brothers' company, which had established itself in the Italian market, began to promote its products to the wider world. Moreover, their decision to attract to the advertising of their sports, first, shoes, and then the clothes of outstanding athletes of different years: Ruuda Gullit and Dino Dzoff, Boris Becker and Martina Navratilova, Ivan Samorano and Petr Cech, many other athletes of the planetary level, gave the highest results.
Over the years, the owners of Lotto have changed, but three principles that ensure its success in the sports market are:
- attracting world-class sports stars to promote their products to the masses;
- constant introduction of technical innovations into manufactured products, active informing a wide audience about them;
- The desire to produce stylish things,
Of course, the popularity of tracksuits from Lotto is explained not only by their belonging to a well-known brand. It is due primarily to their advantages, consisting in:
- high technological and thoughtful design of each product;
- functionality and universality;
- without constraining the movement of comfort;
- durability and durability;
- stylish exterior.
To avoid buying cheap fake tracksuits of a well-known brand, you should prefer the service that guarantees the originality of the product, the official Lotto store.
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