Tens of thousands of people watched the instagram beautiful young Frenchwoman, but nobody noticed one detail

Twelve million nine hundred twenty four thousand nine hundred sixty three

When a cute French girl, presumably 25-year-old model from Paris, in August of this year brought an account to Instagram, it quickly signed up about 50 thousand users. Site tells the amazing story of Louise Delage.

Photos published Louise Delage (@louise.delage) Sep 11 2016 at 3:33 PDT



Whether a glass of Sauvignon it in her hand, a cocktail on the table in the background, or the neck of a bottle peeking out of her handbag on the photos Louise always appeared with a kind of alcoholic beverage.

Photos published Louise Delage (@louise.delage) Sep 20 2016 11:45 PDT



Heroine photos — do 25-year-old model from Paris, but in fact, Ms. Delage was hired Parisian ad Agency BETC, to convey to young people the important information about the dangers of alcohol addiction.

Photos published Louise Delage (@louise.delage) Sep 20 2016 at 2:21 PDT



This instagram project was carried out in the framework of the campaign Like My Addiction, aimed at attracting attention to the problem of alcoholism among youth, which often do not notice even the closest people.



Last week BETC has published on YouTube a video telling about the nature of the project. At the moment it was viewed more than 490 times.

Photos published Louise Delage (@louise.delage) Sep 20 2016 at 3:21 PDT



Due to the abundance of striking pictures made by the classical canons of popularity in Instagram, most of the subscribers took account of Louise as a regular blog about beautiful life. "It is so easy not to notice the addiction of a loved one" — is listed in the caption to the video.

Photos published Louise Delage (@louise.delage) Sep 19 2016 9:28 PDT



"Some people still felt the catch, and there was one among them, a careful journalist. However, the majority perceived the account as a blog with photos of beautiful young girls. They did not pay attention to what it is, in fact, very lonely, unhappy and seriously addicted to alcohol," — said the President of the advertising Agency BETC Stefan Xiberras Bet.

Photos published Louise Delage (@louise.delage) St 2016 1 18:39 PDT



"Nowadays, people get their information about the ideal life of social networking, and is becoming more and more people who hide their real life from prying eyes," added Stefan.

Photos published Louise Delage (@louise.delage) Sep 12 2016 at 4:02 PDT



Photos published Louise Delage (@louise.delage) Aug 30 2016 2:28 PDT



Photos published Louise Delage (@louise.delage) Aug 24 2016 10:23 PDT



Photos published Louise Delage (@louise.delage) Aug 17 2016 at 3:39 PDT



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