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Outdoor advertising, the main message of which is visible only to children
The Spanish branch of Grey agency created outdoor advertising, the main message of which is visible only to children.
ANAR helps children who have been victims of domestic violence and abuse. The foundation’s new advertising campaign is designed for two purposes: first, to inform adults about their actions, and second, to give their children their phone number and assure them that they will be heard.
Grey figured out how to combine two messages in one within the same construction. The print, which is placed in city formats, looks different from two different angles of view.
An adult sees an ordinary child, and a child sees a beaten one. “If someone hurts you, call us and we’ll help.” For adults, another copyline read: “Sometimes child abuse is only visible to those who suffer from it.”
The “Children’s Only” video-camera, which was posted on YouTube in late April, has nearly eight million views.
Source: /users/413
ANAR helps children who have been victims of domestic violence and abuse. The foundation’s new advertising campaign is designed for two purposes: first, to inform adults about their actions, and second, to give their children their phone number and assure them that they will be heard.
Grey figured out how to combine two messages in one within the same construction. The print, which is placed in city formats, looks different from two different angles of view.
An adult sees an ordinary child, and a child sees a beaten one. “If someone hurts you, call us and we’ll help.” For adults, another copyline read: “Sometimes child abuse is only visible to those who suffer from it.”
The “Children’s Only” video-camera, which was posted on YouTube in late April, has nearly eight million views.
Source: /users/413
