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Wedding rings as advertising milk

Tons of wedding rings, very similar to the gold had been "lost" in the four largest cities in Italy. They lost in the period from March 29 to April 27, 2007 - in these days takes milk advertising campaign Più Giorni brand with a long shelf life - 26 dney.Iznutri ring laser is applied to the company name of the sponsor, and the rings attached to a small sticker reads: & quot; Choose something that is long gone ... & quot ;. The unexpected and at first sight is not entirely logical move, which, oddly enough, ensured the success of the campaign.











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