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Saatchi & amp; Saatchi, Stockholm: Do not eat bananas - save the world
Saatchi & Saatchi, Stockholm and the Swedish manufacturer of protein drinks Norrmejerier become hostages ... the original appearance of George W. Bush. The main hero of the campaign protein shakes Gainomax Swedish public spotted the similarity with the US president.
New Flight Campaign Bananas are for monkey («bananas for the monkeys") continues the theme begun by the manufacturer in 2006. At the head of the young Swedes stuck firmly belief in the effectiveness of the use of bananas after training during the so-called window of carbohydrate that is "open" for an hour after exercise. The problem of communication Gainomax - to convey the idea of the feasibility of the use of special protein shakes.
The message that Saatchi & Saatchi, Stockholm «hammered" into the heads of men the previous series of rollers, was built on a comparison of the energy value of bananas and Gainomax: «Serve cocktail Gainomax equivalent to 20 bananas».
The plot of the new spot, it broadcasts began in Sweden on May 7 is a chain of events which result in the complete disappearance of bananas: the monkeys will have nothing to eat, they go to live under water, they begin to eat the fish, the fish will die from this diet, it will lead to the activation of parasites to begin the epidemic and riots, it will cause controversy in the government and in the end, someone will press the red button. The video ends with an atomic explosion and appeal: "Save the monkeys. Drink Gainomax ».
Communication is aimed at men 15 to 35 years:
- With this target group can be long and hard to talk about their training - says Johan Nylund, product manager on Norrmejerier. - We have chosen the fun way to convey their messages.
The existence of a parallel between the monkey from the movie and the George W. Bush campaign spokesman denies.
The campaign is also supported by Save The Monkeys website with games, jokes and practical information.
via www.savethemonkeys.net/%20
New Flight Campaign Bananas are for monkey («bananas for the monkeys") continues the theme begun by the manufacturer in 2006. At the head of the young Swedes stuck firmly belief in the effectiveness of the use of bananas after training during the so-called window of carbohydrate that is "open" for an hour after exercise. The problem of communication Gainomax - to convey the idea of the feasibility of the use of special protein shakes.
The message that Saatchi & Saatchi, Stockholm «hammered" into the heads of men the previous series of rollers, was built on a comparison of the energy value of bananas and Gainomax: «Serve cocktail Gainomax equivalent to 20 bananas».
The plot of the new spot, it broadcasts began in Sweden on May 7 is a chain of events which result in the complete disappearance of bananas: the monkeys will have nothing to eat, they go to live under water, they begin to eat the fish, the fish will die from this diet, it will lead to the activation of parasites to begin the epidemic and riots, it will cause controversy in the government and in the end, someone will press the red button. The video ends with an atomic explosion and appeal: "Save the monkeys. Drink Gainomax ».
Communication is aimed at men 15 to 35 years:
- With this target group can be long and hard to talk about their training - says Johan Nylund, product manager on Norrmejerier. - We have chosen the fun way to convey their messages.
The existence of a parallel between the monkey from the movie and the George W. Bush campaign spokesman denies.
The campaign is also supported by Save The Monkeys website with games, jokes and practical information.
via www.savethemonkeys.net/%20
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