Saatchi & amp; Saatchi LA showed as the Toyota Camry is born out of the asphalt
Bashny.Net
Toyota US launches an advertising campaign promoting a new Camry Hybrid. The concept of the campaign developed by Saatchi & Saatchi LA.
In the story, video, older model car is reborn under a layer of asphalt to the new Camry Hybrid. Born asphalt machine is equipped with Hybrid Synergy Drive.
- Advertising Camry Hybrid for people who are always moving forward on the road of their lives, they create a positive future for themselves and their families, - said Jim Farley, Toyota Motor Sales vice president of marketing. - We use a unique fusion of languages and cultures to promote the new Camry Hybrid.