Extreme sports and super-graphics in the X-Games Promo

In early August, the US will be the thirteenth event in extreme sports - X-Games, the broadcasting rights belong to ESPN and ABC. The Martin Agency has developed channels for campaign events.

The campaign, which involves three well-known extreme athlete (Travis Pastrana, Kevin Robinson, Ricky Carmichael), characterized by a fresh look at such sports: besides the traditional tricks and breakneck speeds, the viewer sees an unusual, very interesting graphics solution. The idea of ​​The Martin Agency developed in-house production Superfad: first, they came up with posters, and then on the basis of their rented three rollers.





















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