Megaphone: Calls to 29 cents. With these buttons

Fastway Agency has developed a new campaign for the "Megaphone" in the Central region.
The advertising campaign includes prints, outdoor and radioreklamu.Vasily Gubin, Director of Development fastway: «Title of the tariff -" Home plus Neighbours "- and its main plus" sameness "of all calls, of course, prompted us to joke about the meaning of the word "Up" and a picture of the entrance, which unites and home, and neighbors.


Therefore, a print and outdoor advertising shows three identical doorbells, colors which suggest that calls on the "Megaphone", and other operators, is now literally "stand alongside".

Radio commercial - "almost musical work", which had been worked musicians electronic project "False Dmitry". They are a variation on the jingle "MegaFon" in soprovodenii "music calls" get not only musical genre, but also in sound ».

The campaign was launched on July 1 in seven regions of the Volga region.






Listen to the radio clip (490KB, MP3).




"Home + Neighbours" - summer offer mobile operator, has absorbed all the best from previous tariffs - and the "home" and "neighbor". Those who take advantage of the new proposal, would pay for calls to all mobile equally little.



The creative team.
fastway: Maxim Tuzhakaev Ilya Soloviev, Alexei Lavrentiev, Vassily Gubin.
Production of video, "False Dmitry" with the active support of the studio rec's pro.


via /files/megafon_home_neighbours.mp3