Leprechauns and mermaids protect dinosaur advertising a Canadian zoo

Toronto Zoo has launched a campaign in support of the new dinosaur exhibition, which until October 16 visitors can see a full-size, moving and roaring prehistoric reptiles.

The central part of the campaign developed by agency Lowe Roche, are three rollers, each with a pair of mythical creatures argue with one another: and there are dinosaurs. Creatives commenting on his decision, saying they combined two incompatible (non-existent and non-existent by definition, after so many years), to play with the audience on this paradox and make her laugh, drawing attention to the exhibition. Spectators convince believe: so if leprechauns are engaged in the gym, tooth fairies do pedicures and mermaids lie by the pool, then certainly the dinosaurs and even more so there.

Tagline campaign: «Believe It» - «Believe»

The movie "Mermaids»



The movie "leprechauns»



The movie "Tooth Fairy»



Campaign posters and promotional support site. Rollers are broadcast in a television broadcast, and in theaters.

via adme.ru