Young & amp; Rubicam Moscow: In swimming on the TV airwaves went roller "ship" beer "Arsenalnoye"

From this week on a voyage on the television waves off the ship from the courageous brand "Arsenalnoye" .Kommunikatsionnaya idea for a new movie "ship" has remained the same - "Arsenalnoye. Beer with a male character. " After all, the life of every real man is full of unpredictable events, which can not do without the courage and ingenuity. It is in such difficult situations the best male character is revealed.

As described in the company's website, the new movie "Ship" - a story about one of these situations, from which the hero goes, as always, with the same honor and a sense of humor. In the story the main character, courageously rushed to the aid in distress, resourcefully uses a bottle of beer "Arsenalnoye" to securely moor demolished over the ship.

The shooting took place in the Ukraine, on the eastern shore of the Kiev reservoir. Especially for the background music video was made new arrangement audiences already love the brand jingle "Arsenalnoye».





Promo video timing 30 and 15 seconds will be broadcast on the main national and network channels. The television campaign will be the used outdoor advertising: bill-boards 3 × 6 supersite and stickers in subway and commuter trains.




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