Man-2. Bud Light develops the theme of man's emotional rhetoric on football

DDB Chicago continues to develop the theme of male emotional rhetoric in the campaign «Dude» - «Man».
The new movie continues the idea as found in the Bud Light universal words to express all human emotions strongly. The video does not contain any sort of other words than "Dude" and that is enough to transmit a fairly broad spectrum of emotions.


After the first movie, released in November, followed by a second, which is set in a football stadium. Himself football unites almost all the men of the world, and the frame does not appear, but the protagonist of roller passes attitude to what is happening on the field and beyond, more than eloquent.

The word «dude» - this appeal, and anger, and a curse.






Previous video with "dude» Bud Light:




It is believed that Bud Light is trying to create a new religion to replace the unforgettable «Wasssssuuup!» (Example: rolls Whassup! True, Whassup! Call waiting)

via / paedia / reels / 2000/01/01/11649 / 3563a54dc28ed62438ee6e6a07e86869fd615d39 /