There is a place of creativity and contextual advertising

The German agency Jung von Matt to be creative in contextual advertising with Google AdSense.Dlya advertising service car rental Sixt, the agency decided to use ASCII-graphics. This drawing technique as elements of patterns using standard symbols to be learned from the keyboard.





By keyword «Mietwagen» («car" in German), the company placed an ad with painted cars.


According to the agency, clickable advertisements increased by 47%.



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