BMW anticipates the time 6,000 square meters Bashny.Net

BMW Group Russia again took the biggest outdoor-media in Europe, located on the construction fence around the former hotel "Russia" on Moskvoretskaya naberezhnoy.Chast campaign "Anticipating time" for the BMW 7 Series not only re-designated as advertising, but as an art object . At 6,000 square meters available "space-light installation," developed the idea started in print advertising 7 series in February this year.
Evolution of BMW cars is demonstrated with the help of machines, produced concern in different decades. And every time these machines were in front, on a par with the most progressive events of those times. The same applies to the new BMW 7 Series, which also anticipates the time, like all its predecessors.
The banner placed the image of the front parts of six cars built from the 50s to the present day, the famous chrome grille made in the volume car lights shining in the dark.
Christian Kremer, President of BMW Group Russia: «Today, a year after the world premiere of the BMW 7 Series in Moscow, we are presenting a unique art project that fully reflects the style and philosophy of the brand, emphasizing the uniqueness of the BMW 7 Series, is the best show that our cars are unsurpassed works of art that have arisen on the basis of the creative connection design and sculpture, drawing and painting ».

Creative properly belongs to BMW Group Russia, accommodation - NEWS Outdoor.



Recall, this is the third appearance of BMW in this medium. In 2007, the group posted on the construction fence ads BMW X5 «icon of his era," and in 2008 the first to apply the amount of light in the campaign, and BMW M Power. Art facility with machines, "racing" on the wall, called M-Wall.



















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