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"Shop in the underground" received the Grand Prix Media
Korean agency Cheil Worldwide Media received the Grand Prix at Cannes Lion in 2011 for the campaign «Subway Virtual Store» for the supermarket chain HomePlus.Homeplus - the second largest supermarket chain in South Korea. The main advantage of their rival E-mart is a large number of stores in the country. The objective of the campaign was the fact that, without increasing the number of stores, increase the number of buyers and the press on the market E-mart.
Koreans - one of the most hard-working and industrious nations in the world. Most of the time they spend at work, respectively, time for shopping they are sorely lacking. Shopping trip once a week to the nearest supermarket for their heavy responsibilities. On this approach it was designed creatives from Cheil Worldwide: if people can not go to the store, so people come to shop.
Agency established in subway stations virtual store HomePlus. On the walls of stations placed image showcases a full-size supermarket.
The principle of the virtual store was as follows: the buyer scan the QR-Code of the goods, the goods shall be entered in a virtual shopping cart, and to do online shopping.
A purchased goods delivered to the house at a specified time.
Thus, purchases will no longer require additional time and were made along the way, for example, while waiting for a subway train.
The campaign online sales increased by 130%. 10,287 buyers visited the virtual store HomePlus from their smartphones. The number of registered new users increased by 76%. Currently, Homeplus ranked first in the market of online shops in South Korea.
Case
In addition to the Grand Prix in the category of Media, on the campaign received the golden lion on the Direct and Outdoor.
Recall that in the category of Media Lions have our victory: the Ekaterinburg "Sunrise" was awarded the bronze medal for the "Books-fresheners».
via www.adme.ru/festivali-i-konkursy/vtoroj-i-tretij-lvy-ra-voshod-279905/
Koreans - one of the most hard-working and industrious nations in the world. Most of the time they spend at work, respectively, time for shopping they are sorely lacking. Shopping trip once a week to the nearest supermarket for their heavy responsibilities. On this approach it was designed creatives from Cheil Worldwide: if people can not go to the store, so people come to shop.
Agency established in subway stations virtual store HomePlus. On the walls of stations placed image showcases a full-size supermarket.
The principle of the virtual store was as follows: the buyer scan the QR-Code of the goods, the goods shall be entered in a virtual shopping cart, and to do online shopping.
A purchased goods delivered to the house at a specified time.
Thus, purchases will no longer require additional time and were made along the way, for example, while waiting for a subway train.
The campaign online sales increased by 130%. 10,287 buyers visited the virtual store HomePlus from their smartphones. The number of registered new users increased by 76%. Currently, Homeplus ranked first in the market of online shops in South Korea.
Case
In addition to the Grand Prix in the category of Media, on the campaign received the golden lion on the Direct and Outdoor.
Recall that in the category of Media Lions have our victory: the Ekaterinburg "Sunrise" was awarded the bronze medal for the "Books-fresheners».
via www.adme.ru/festivali-i-konkursy/vtoroj-i-tretij-lvy-ra-voshod-279905/
