Photos in Instagrame with blue filters collect 24% more "likes"

And other secrets Instagram-populyarnosti



To make a page in «Instagram» a bit more popular, you can use the following trick: often use filters, coloring images in a bluish tone, and users pay more attention to them.



Analysts «Curalate» studied millions of photos and concluded that images with a high content of blue repost and retweet 24% more often than, for example, the image with the prevailing red or orange shades. The researchers found that the popularity of the image is also affected by many factors such as brightness and color saturation, especially of used filters and more.

A curious fact: photographs, most of which takes the background (eg, landscape), divided into 29% more likely than the close-ups, or, say, "bows" in the elevator. If the photo has to the dominant (over 40%) color, his chances repost higher than the motley multicolored pictures, most likely because that image with the presence of a primary color is much smaller than the others - about 10% of the total. Bright picture 24% popular dark and image filters «Walden» and «Rise» popular with users 18% more than those which applied filters «Hefe» and «Kelvin».

By the way, another recent study found that messages with images in a social network «Twitter» retweets much more plain text. As one of the leaders of the study, Dan Zarrella, pictures make up about 94% of all retweets.

via factroom.ru