This idea - incredible. Every company should do something similar.

The program for the conservation and protection of the environment the company "Coca-Cola" has launched a project "Second Life." The point of the project - interest and to teach people to use plastic bottles recycled. How did they do it? Pretty simple and original. There were developed 16 different covers, turning empty plastic bottles to brush bryzgalki, sharpeners and other plain but useful things.

//player.vimeo.com/video/96778475?title=0&byline=0&portrait=0&color=1eabd8Сохрани our planet - Share this video with your friends.

www.youtube.com/watch?v=rWgCQgzJOU4