Three words can change the world

Hi, Habr!

Its first material on this site, we wanted to make it welcoming. Ahead will be many different kinds of information, we will tell you about the technical component of the project, but let me to start to explain what problems we solve.

The best thing about this tells Marketing Director what3words Gila Rhys Jones. Like all members of the team, he often repeats the assertion that in the world there is no problem with the cards, but there are serious problems with the addresses. From our blog you will repeatedly come across this statement. And so:

In the world really have a problem with the address. I>

About 75% of the world's population suffers from ambiguous and confusing address system, or by their complete absence.

This 135 countries.

If in the past the holidays Santa Claus used the same address that we use every day, 4 billion people would be left without presents.



All this means that 11 million people in Brazil can not provide your address, not able to get a bank card in the mail, and they are completely invisible to the emergency services.

The problem concerns not only the houses. Without international standard notation specific locations, water sources can be found. The presence of addresses from schools, refugee camps and slums can also bring benefits. All of this - one of the many reasons why we started working on what3words.

In what3words to refer to the square of 3 meters by 3 meters, located anywhere in the world, uses a unique combination of three words. Unlike many map services w3w covers the entire globe grid squares of 57 trillion, which gives our system the opportunity to become the new standard to refer to the location.



The use of words to describe the location of certain advantages. Find any point can be as accurate as possible, and most importantly, people can quickly share locations in communication, avoiding ambiguity. The use of e-mail addresses, indexes, latitude and longitude, or short links from mobile devices can often only confuse and take time.



From a technical point of view what3words - a tiny piece of code. Algorithm that allows all 57 trillion addresses fit into any smartphone. The system works on different platforms and different languages.

Today, there are a huge number of applications for navigation, and what3words can be integrated into each of them. The system is already used in car navigation, search services for travel and property, courier services, taxi, as well as hiking trails.

Bad address systems hinder further growth of the developed countries, and literally life-threatening in developing.



We believe that the world would be better if people could share the locations of any of its corners.

We are looking for partners and associates who are willing to help in achieving this goal. In subsequent articles we discuss in greater detail about our API for developers, we conducted a research on the integration and development of the project.

We are open to dialogue and cooperation, because we want to introduce our "three words" whole world.

Source: habrahabr.ru/company/what3words/blog/249131/