Together with the rotation search engine to users and user account factors about which we have written many times on our blog, become interesting related issues, such for example as the relationship of the theory of planned behavior and the spread of viral content. This text presents the evaluation of the viral potential of the example of the now legendary
from Chipotle. Unique viral video has been viewed over 13 million times, not only because of the wonderful animation and a well planned campaign that included including the motivation of user activity through the application. For the development of the concept of viral material is a whole science, which told Christine Latin. In the spring of 2014, she published the article in the blog YouMoz Blog. The material is rather controversial as his submission, however, it touches a topic that is close philosophy product
: information noise from your content in social Media can get much easier than it seems. Translation made for and placed with the permission of the analytical department of the company
Share useful or entertaining content with others. According to the poll, 94% of the respondents evaluated carefully, as they spread the content will be appreciated by those who would see him later. Show yourself to others. Content sharing to better identify their priorities, both for themselves and for others. Develop and strengthen their relationship. In 78% of the respondents admitted that share content to maintain contact with those who had little contact. Feel "Connected." 69% of respondents thus feel their connection to the world. Tell about some business or brand. 84% of respondents admitted that they so declare business or brand, in which they believe. What it all means: If the content is simply carries information, we are unlikely to get a viral effect. We need to cause strong emotions in the reader. If the article, graphic or video catchy enough, the reader does not even think to share them, because there is no initial emotional experience that I would like to go through again, or do something related to the topic. blockquote >
How Subjective norm (SN) can be used to amplify the viral effect:
Recall that the subjective norm (SN) is how you disseminating information, understand how your content complies with the audience. Subconsciously, we always consider the following things from this category:
How content is related to the accepted norms? Even if the content is entirely consistent with your standards, but it may be contrary to some norms audience, you're more likely to slow down and will not rush them to share. It is important to note that the audience is important, therefore, social norms can vary greatly depending on the audience. Most often, we may distinguish different groups with different (or the opposite) subjective normami.Sravnite with its own behavior. If you want to share the latest release of the Comedy Club, you can think about is if your page is read some of your friends or relatives who look only public television channels. How much moral norms influence the distribution content and how pronounced the consequences might be in breach of these rules? If you know that content would be contrary to the subjective norms of your audience, it does not always stop you. To begin, you will think about how severe it will be. Not all social norms are perceived equally. For example, murder is not consistent with the concept of rules of behavior in society, but not coughing behind his hand - it also does not match. So you first vzvevshivaete for and against, and then can make a decision to break the rules or not. Could the audience to act as a rogue, contrary to the rules? This can be if sharing content, we do not take into account all the rules, but only rules of a particular individual, often one that can serve as a source of the most powerful effects. So, your behavior will be different depending on whether you have in your friends head or not. The rules may also differ depending on the channel through which information is disseminated. Anonymity here will play a huge role, as it can remove all any hesitation over whether or not to share content. If a person does not get any effects, the behavior becomes more straightforward. It is important to take into consideration, t. To. The different communication channels have different levels of anonymous users. If you have an account on 4chan, Reddit, Facebook, and Twitter, you most likely will share a variety of content through these channels. Not only subjective norms will differ depending on the selected channel, but also the desire to meet them.
What this gives us: When you come up with and implement the content, remember that not everyone with the same willingness to share certain kinds of content. Conduct research with the aim of your CA to find out what they most often share that discuss. And then create their own content on the patterns obtained.
How can I use the perceived behavior control (PBC) to create viral content:
Recall that the perceived behavior control (PBC) takes into account the factors that facilitate or inhibit behavior. Namely: How long will it take to share pictures. All that will facilitate this process, you need to do. Simplicity is the most important. Even if you add just a couple of seconds in this process, for example, hiding somewhere click "share", you may lose the opportunity of interest to the user. How much effort will have to make. Make all you can, do. For example, automatically add the text to which the link will be posted on Facebook or Tweeter. Have technical difficulties. We need to make sure that the content was not as easy to share as read it. For example, check the Embed infographic that nothing was awry. Check that the elements normally reflected in all browsers.