20 great quotes about the conversion of the "gurus"

Among the huge number of blogs and articles on the subject of conversion, and the impact of online shopping, there are phrases and statements that are not inferior to the capacity of the whole article, and sometimes exceed them. Many of them have to be set in stone and the brain.

The authors of these quotations - people with extensive experience in the field of SEO, web design, copywriting, usability and etc. Each of them had to earn the respect of his colleagues and is highly regarded as an expert, whose opinion is worth listening to.

Bryan Eisenberg 1

Bryan Eisenberg - a specialist in the field of search engine optimization and marketing, the author of the New-York Times, one of the most popular authors.

Where there is friction, there are opportunities. Either you do something with it now, or it will make your competitors. Blockquote>
2. Guy Kawasaki

Guy Kawasaki - Alltop.co co-founder and co-founder of Garage Technology Ventures.

If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, focus on inbound marketing. Blockquote>
3. Ian Lurie

Ian Lurie has fifteen years of experience in SEO. He is the CEO of Portent Interactive.

Do not write more than 3-4 lines of text. Just trust me. People do not want to read War and Peace. They do not even read all of today's USA Today. Take short description and exciting. Blockquote>
4. Michael Aagard

Michael Aagard writer for hire, fanatic copyright and testing. Most of his time he spends at work or thinking about work.

I'm not worried about the best practices, I am concerned about the conversion. That's why I'm testing a lot. Blockquote>
5. Tim Ash

Tim Ash is the CEO of SiteTuners, the author of landing page optimization and the chairman of the Conference of the conversion.

Remove images and interactive content if they are not directly related to your service. Calm landing pages are often more effective. Blockquote>
6. Peep Laja

Peep Laja entrepreneur and Seoshnik. It manages a unique Markitekt Agency and is the face of the blog ConversionXL.

You are not worried by his care he and the solution of its problems. Remember that creating their content. Blockquote>
7. Oli Gardner

Co-founder and creative director Unbounce, and author of many articles on conversion, landing pages and social marketing.

At first kisses and then sex. Have a little patience, do not ask anything from the visitor to the time of purchase. Blockquote>
8. Carlos del Rio

Carlos has more than 7 years of experience in design, analysis, web strategies and their implementation. He participated in the best blogs SEOmoz.

Show your landing page to someone who knows nothing about your business. If, after 10 seconds he did not understand - you have something to fix. Blockquote>
9. Brian Massey

Brian Massey - a scientist whose specialty is scientific justification for the conversion. His point of view was formed over 20 years, while he worked as a programmer, entrepreneur, corporate marketer and writer.

The best design is one that emphasizes the style and status of your company the best design that stimulates the conversion, has an excellent description of the motivating push the big red button. blockquote>
10. John Correll

John Correll is the CEO and co-founder Conversion Voodoo. He is one of the main authors of the blog.

Begin Testing and stop arguing. blockquote>
11. Chris Howard

Chris Howard is co-founder and CEO WiderFunnel and is a leading expert in the conversion.

We listen to our intuition and check what she told us. We analyze market research and check their data. We analyze the best practical examples and test them. We listen to the views and checks them. We listen to the advice of experts and check it. Blockquote>
12. Angie Shotmaller

Angie Shotmaller - an expert in search engine optimization, conversion and adaptability.

Three keys to the effectiveness of your content: the user interest, economic benefits and well-chosen moment. blockquote>
13. Rand Fishkin

Rand Fishkin is the CEO of SEOmoz. He was co-author of The Art of SEO and co-founder Inbound.org.

The best investment you can make is people - developers, designers and marketers who are able to focus on Converse, which will bring you good dividends. blockquote>
14. Steve Krug

Steve Krug has 20 years experience as a usability consultant for a wide range of clients such as Apple, Bloomberg.com, Lexus.com etc.

Remove 50% of your content. Take half of the remaining contents and also remove it. Blockquote>
15. Robert Rosenberg

Robert Rosenberg is the president and chief executive officer of MGP Direct, Inc. She has over 25 years of experience in marketing.

Your content should always be built around solutions. Build long-term relationships with customers, taking into account their needs. This will make them loyal, and loyalty - the basis of trust. Blockquote>
16. Avinash Kaushik

Avinash Kaushik is the co-founder of Market Motive Inc and Digital Marketing Evangelist for Google.

Never allow your company to promise what can not perform. blockquote>
17. Jen Gordon

Jan Gordon - UI designer and writer for Smashing Magazine. Her passion - a landing page design, and mobile applications.

As difficult as there was no escape from the corporate principles or the use of color, who hates the boss, do it. The boss will realize that you were right when conversion rates soar. Blockquote>
18. Gregory Tsioti

Gregory is the founder Tsioti Sparring Mind, as well as working in HelpScout.

The best way to increase the conversion of a practical use in understanding why people say "yes». blockquote>
19. Naomi Naylis

Naomi is a partner Naylis ShiftFWD.

It does not matter what it is like you or your designer, if it does not lead to an increase in the conversion. blockquote>
20. Brandon Hess

Brandon Hess is manager of Inbound Marketing in ReadyTalk. He is responsible for advertising, A / B testing, the design of LP and analytics.

Your client did not pay to get on your page, and it costs nothing to click back and go to competitors, if your landing page will not be able to interest them. blockquote>

Source: habrahabr.ru/company/paysto/blog/231973/