Crossbows Wildlife

Crossbows, they also selfies, has gained such popularity that even the National Geographic decided to use the idea in its new advertising campaign. Naturally, the campaign filed in a humorous vein.

Concept development and subsequent implementation of the project involved the creative director of a Brazilian advertising agencies, Medeiros Silvio (Silvio Medeiros). The purpose of the campaign is to promote the new series of photos of wild animals. In addition, Silvio hopes that consumers will understand the idea of ​​a second side. In the era of modern technology, to create a picture when the camera is optional, but rather a mobile phone, we can all become a photographer and do not waste time on worthless self, and to capture something more interesting.