In Germany there is a tradition to choose the "Miss" (or "The Queen") of a product. Goals - pragmatic. "Miss" flaunts at social events and promotes what is strong or that region: vegetables, fruits, wine, brewing, hunting and so on.
"Miss Potato»
Miss "strawberry»
"Miss Rose»
Miss "cow", in the sense of milk
Miss "asparagus»
Miss «sausage»
Miss "forest»
"Miss Bow»
Miss "beer»
Miss «tulip»
Ms. "booze" in the sense of the wine
Miss "apple»
Source: