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Marketing ploys, which contains all
Clever people marektingovyh departments all day coming up, how to promote a customer on the headstock. In the course are big words, bright stocks, "huge" discounts and other props. Just look at how you can make money out of thin air.
We know how to look the products that we use constantly. We take off the shelf a familiar package and did not even suspect that appearances can be deceptive.
"Of being" a well-known manufacturer - one of the most popular methods of novice traders.
This is the magic word immediately makes a welcome commodity. Here are often no benefit from the purchase does not happen.
"Shampoo №1», «The best car", "The most popular magazine" and other similar epithets on labels are always truthful. Just no one notices a small asterisk in the corner and a postscript "in a survey conducted by the company." In fact, this sentence should read: "We have gathered 10 people and paid them for that they unanimously recognized our product is the best." Or "first toothpaste approved by the Board of the first dentists collected specifically for the approval of toothpaste».
The word "revolutionary", "new", "first", "one" and the like should be assured that all other products - obsolete junk. Here is a recent example from the world of gadgets.
In an age when everything is measured size of the screen and the number of processor cores in the smartphone, prestigious to have the most advanced technology. Everyone understands that the 4 cores is better than 2, and 8 cores better than 4. But if you can not create innovation, you can resort to the usual mathematics and make "vosmiyaderny" smartphone, which in simple terms, the combination of two Quad. So it was in the case of Samsung Galaxy S4, which was presented in 2013.
This vosmiyaderny smartphone actually appeared in Russia only recently. They became Highscreen Thor, running on the latest chipset MediaTek MT6592. All 8 cores 1, 7-gigahertz processor running at the same time. By "dvuhsimochny" smartphone with a 5-inch screen, which with such characteristics is only 13 490 rubles, and bonuses attached. They are two interchangeable back panels - black and white, plus a 128 GB "cloud" space service 4sync. Highscreen Thor became the first "flagship of the budget" in 2014, that is, the device with an adequate price tag and really top-end performance. If any product is well-known brands with a similar set of characteristics (Full HD screen, 13 MP camera, 2 GB of RAM and comparable in power processor) is at least 25-30 thousand rubles, Highscreen Thor cheaper 14 thousand.
Another psevdoinnovatsiya belongs YotaPhone. This smartphone is positioned as the first Russian, besides unique. Main feature of the device - in two screens, one of which is working on the "electronic ink».
The one and only YotaPhone presented in 2013, and a year earlier the Taiwanese company E Ink Corporation at the IFA in Berlin, demonstrated a prototype smartphone with two screens. And after a match - one of the displays is also working on the "electronic ink»!
Another example: the shoes that you wear, and grow thin. Is not the invention of the 21st century! Models with a "miracle sole", swinging his feet, almost simultaneously appeared in the brand line of shoes New Balance, Reebok and Sketchers.
Myth collapsed when one of the buyers in the court proved that no effect of such shoes is not. New Balance paid for psevdoinnovatsiyu 2 million. Dollars, Reebok and Sketchers generally ruined 40 million.
But the history of exposing - a rare phenomenon in the world of marketing. Do not fall for the beautiful slogans, use your head!
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Source:
We know how to look the products that we use constantly. We take off the shelf a familiar package and did not even suspect that appearances can be deceptive.
"Of being" a well-known manufacturer - one of the most popular methods of novice traders.
This is the magic word immediately makes a welcome commodity. Here are often no benefit from the purchase does not happen.
"Shampoo №1», «The best car", "The most popular magazine" and other similar epithets on labels are always truthful. Just no one notices a small asterisk in the corner and a postscript "in a survey conducted by the company." In fact, this sentence should read: "We have gathered 10 people and paid them for that they unanimously recognized our product is the best." Or "first toothpaste approved by the Board of the first dentists collected specifically for the approval of toothpaste».
The word "revolutionary", "new", "first", "one" and the like should be assured that all other products - obsolete junk. Here is a recent example from the world of gadgets.
In an age when everything is measured size of the screen and the number of processor cores in the smartphone, prestigious to have the most advanced technology. Everyone understands that the 4 cores is better than 2, and 8 cores better than 4. But if you can not create innovation, you can resort to the usual mathematics and make "vosmiyaderny" smartphone, which in simple terms, the combination of two Quad. So it was in the case of Samsung Galaxy S4, which was presented in 2013.
This vosmiyaderny smartphone actually appeared in Russia only recently. They became Highscreen Thor, running on the latest chipset MediaTek MT6592. All 8 cores 1, 7-gigahertz processor running at the same time. By "dvuhsimochny" smartphone with a 5-inch screen, which with such characteristics is only 13 490 rubles, and bonuses attached. They are two interchangeable back panels - black and white, plus a 128 GB "cloud" space service 4sync. Highscreen Thor became the first "flagship of the budget" in 2014, that is, the device with an adequate price tag and really top-end performance. If any product is well-known brands with a similar set of characteristics (Full HD screen, 13 MP camera, 2 GB of RAM and comparable in power processor) is at least 25-30 thousand rubles, Highscreen Thor cheaper 14 thousand.
Another psevdoinnovatsiya belongs YotaPhone. This smartphone is positioned as the first Russian, besides unique. Main feature of the device - in two screens, one of which is working on the "electronic ink».
The one and only YotaPhone presented in 2013, and a year earlier the Taiwanese company E Ink Corporation at the IFA in Berlin, demonstrated a prototype smartphone with two screens. And after a match - one of the displays is also working on the "electronic ink»!
Another example: the shoes that you wear, and grow thin. Is not the invention of the 21st century! Models with a "miracle sole", swinging his feet, almost simultaneously appeared in the brand line of shoes New Balance, Reebok and Sketchers.
Myth collapsed when one of the buyers in the court proved that no effect of such shoes is not. New Balance paid for psevdoinnovatsiyu 2 million. Dollars, Reebok and Sketchers generally ruined 40 million.
But the history of exposing - a rare phenomenon in the world of marketing. Do not fall for the beautiful slogans, use your head!
--img15--
Source:
