Brands have become a household (23 photos) Bashny.Net

History shows that such brands may be signs of an article or absolute monopoly product category leaders, as well as companies that produce a completely new product.

Go brand in common nouns at first plays into the hands of the company due to the identification in the mind of the trademark with the category as a whole. For example, "diapers" refers to all diapers desiccant bed, not only the product of Pampers Procter & Gamble. However, this poses a certain danger: the transition of the trademark in general use as the name of the product category leads to the cessation of its legal protection, and opens the possibility of using any manufacturer. Therefore, the company, whose trademark face similar dangers are making serious advertising and PR-effort to prevent their transition into a household word.

A typical example is the company Xerox, which managed to eradicate the nominal word «xerox» from the English language, replacing it with the photocopier / photocopy. In Russia the company is trying to pursue a similar policy under the slogan: "Xerox - a Xerox. Xerox - is not only a photocopy. " As a result, some progress has been achieved: from the promotional material the word "Hi" in relation to any Copy Machine has almost disappeared, but in a live speech is still a household name.

Aqualung (Aqua-Lung)

Easy apparatus for underwater breathing. Who is a trademark owned by Aqua-Lung US Divers.



Aspirin (Aspirin)

Acetylsalicylic acid (anti-inflammatory, antipyretic and analgesic drug). Trademark Bayer



Petroleum jelly (Vaseline)

Refined petroleum products, used in the manufacture of cosmetic

Vaseline is a trademark cosmetics company Unilever (formerly belonged to the inventors of Vaseline Chesebrough-Ponds).



Heroin (Heroin)

Opiates, initially used as a means of coughing. Originally a trademark coined by the company Bayer.



Jacuzzi (Jacuzzi)

Hot Tub. The company Jacuzzi Inc. still exists today



Jeep (Jeep)



SUV. The word is derived from the abbreviation of JP (JP) in the title of the car «Willys JP», produced by the company, "Willis" during World War II. According to another version, the name comes from Eugene the Jeep, a hero comics sailor Popeye (nimble creature, rough analogue of our Cheburashka). Full version of the origin of the name given in the article SUV. Trademark Daimler Chrysler.
Voice Recorder (Dictaphone)



Voice Recorder. Dictaphone Company in its history changed hands many times, and now part of Nuance Communications.

Diplomat (Diplomat)



A small bag of solids

Dichlorvos



Any insecticide sprays
It got its name because of the Soviet insecticide "dichlorvos".

Jumar (Jümar)

The climbing device for lifting the rope.
Named in honor of the Swiss factory 'Jümar'.

Yo-yo (Yo-Yo)



A toy on a string flywheel
Named after the Yo-Yo Manufacturing Company (opened in 1928). In 1965, the Court concluded that the word yo-yo is a household name.

Maps (Go-Kart)
Light racing car
Go-Kart company went bankrupt in 1962

Kevlar (Kevlar)
Durable synthetic fibers used for bullet-proof vests, composite materials, etc. Trademark DuPont.

Sneakers



Light sports shoes

Kiwi (Kiwi)

Actinidia Chinese, New Zealand supplier of this fruit was sold under a brand name.

Cognac (Cognac)
Strong alcoholic drink brandy manufactured in the town of Cognac in France, later all brands in the Soviet Union came to be called cognac.

Xerox (Xerox)



Electrophotographic copier.

Lycra (Lycra)



Synthetic fiber, elastomeric thread used to sew tight clothes. Trademark owned by the company Invista [1], now division Koch Industries.

Plasters (Leukoplast)



Medical plaster for fixing dressings
From 1921 to 2003, a trademark owned by Beiersdorf AG, a 2003 - the company BSN medical GmbH.

Tape (Magnetophon)

Apparatus for recording sound on magnetic tape and playing it
Make the first commercial device to record sound on a tape of the German company AEG (abolished in 1997), released in 1935

Multilok (Mul-T-Lock)



Car lock high reliability.
The company Mul-T-Lock exists today.

Nagan (Nagant)
Revolver. Model revolver, revolver designed Leon (Belgium, 1892). Due to the civil war, called "revolver" revolver stuck for any (not only of Nagano). Now the word has lost almost nominal status.

Nylon (Nylon)
Synthetic polyamide used in the manufacture of fibers extending for the manufacture of various types of tissues. Trademark DuPont.

Procaine (Novocaine)
The analgesic drug (generic name procaine)

Cologne (Eau de Cologne)
Literally: Cologne water. Perfume products for men. Are trademarks prinalezhaschim heirs of Johann Farina.

Pampers (Pampers)



Disposable Diapers with desiccant material

Trademark Procter & Gamble.

Gramophone

Portable compact gramophone company "Pate". Accordingly, gramophone records to it were the official name of "Pate Drive."

Adhesive tape (Scotch)



A transparent adhesive tape. Trademark owned by 3M.

Superglue (Super Glue)



Ethyl cyanoacrylate fast-setting glue
The company Super Glue Corp. [3] still exists today.

Thermos (Thermos)



The Dewar vessel is intended for insulation of foods.
Trademark Thermos GmbH. Many countries have recognized household name and has lost the status of a trademark.

PTFE (Teflon)

Teflon, a compound (CF2) n, applied as a non-stick coating for pans and inert coating chemical promyshlennosti.Tovarny sign DuPont
Antifreeze
Brand antifreeze created in the USSR. The word "antifreeze" is formed from "TOS" - the technology of organic synthesis, and "OL" - on chemical nomenclature indicates the end of the matter is that we are talking about alcohol (ethylene glycol - a dibasic alcohol). For example, "ethanol" - ethanol ...

WC (Unitas)



In the bathroom sink to drain the urine and feces.
Bundled in the USSR by Unitas («Unity"), hence the name.

Marker (Flo-Master)

Felt pen capillary

Photoshop (Photoshop)
Raster graphics editor. Trademark Adobe Systems Inc ... With the wide spread of the editor c it often became associated any computer image processing whether using a graphical editor it is produced. For example, the frequent expression "otfotoshopit" is a computer image processing, and slang word fotozhaba.

Chupa Chups (Chupa Chups)



Lollipop. Trademark Perfetti van Melle

Champagne
Easy white sparkling wine from the Champagne region

Eskimo (Eskimo)



The brand of ice cream