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Facebook buys WhatsApp for $ 16 billion
Corporation Facebook известила Securities and Exchange Commission for buying a mobile messaging service WhatsApp for $ 16 billion.
The deal provides for the payment of $ 4 billion in cash, $ 12 billion in shares and an additional $ 3 billion options for four years to keep a few employees WhatsApp, among which 32 programmer and 0 specialists in PR and Marketing abbr>. Dedicated package - it's about 7, and 9% of all shares of Facebook.
The official blog Facebook explained the reason for the purchase, which will cost a record amount in the history of mobile applications . The company hopes that the deal will help accelerate growth and "user involvement" as Facebook, and WhatsApp.
The world's largest service for the transmission of IM-messages will continue to operate independently under its own brand, will also continue the native application Facebook Messenger. The success of this strategy, while maintaining the independence of the company after the purchase showed an example of Instagram. In addition, Facebook has ensured that when there will be no advertising, just as before.
Monthly active audience WhatsApp more than 450 million people (14 million active users on 1 Developer). 72% of them are active on a daily basis (compared to the standard for Internet services is the ratio of daily to monthly audience 0, 1-0, 2 ).
The number of messages transmitted through WhatsApp, compared with the global volume of SMS-traffic: 50 billion a day between seven different platforms. With such a load on the backend programming language Erlang shows uptime 99, 9%.
WhatsApp continued strong growth in daily application is installed more than 1 million users. However, given the current size of the audience Facebook pays $ 35, 6 for each user to put it mildly, a considerable sum for such a program.
P.S. By the way, co-founder Ian WhatsApp Koumi (Jan Koum) emigrated to the United States from Ukraine at the age of 16 years and the first time was fed by product brands, which in the US since the 60s are available to support the poor and hungry.
Source: habrahabr.ru/post/213245/
