Hermès & mdash; It made for China



Hermès launches Shang Xia brand specifically for the Chinese market. In a recession, China is one of the few continued to show steady growth, and the continued need for luxuries. From the Hermès course rather unexpected: they usually buy whole or in part the already existing brands. Under the brand Shang Xia will be sold ready-made clothes, accessories and even furniture made in the Chinese style. For its manufacture will be used materials from China, as well as regional art traditions. Art director of the new brand Hermès appointed Jiang Qiong Er (Qiong Er Jiang), designer furniture and decorations from China. It will have to assemble a team and to outline the overall direction of Shang Xia. Clothing is a new brand prodavt in a Paris supermarket. It is reported that the price of products Shang Xia will be much cheaper products from Hermès.