American director David Lynch shot a promotional film for the bags Dior Lady Blue. I must say, it is quite an odd choice by Dior. The 15-minute short film plunges the viewer into a dark mysterious atmosphere. It is in the style of Lynch, but not at all like the usual commercials premium products. The starring Marion Cotillard, and the art director of the tape was made by John Galliano. The scene of the selected Shanghai, which is very symbolic, given the fact that all the major luxury-brands set their sights on the vast Chinese market. After watching the film Lynch remains one question: whether the grim story will contribute sales of handbags Lady Blue? The answer to this seems not so straightforward.