How to get the most from advances in social services. networks and avoid gross errors

1. Decide what to publish

One and common mistakes many companies is that they only publish company news. But it's not interesting. Publish interesting content for readers, one that they want to share. Let this be an anecdote told gene. Director at the meeting or cool random photo worker, or simply news, culled from the media on your subject. The choice is huge. The main thing - diversity. Do not get hung up, for example, only in pictures or anecdotes. But even that is important - do not make posts too often. Companies enough 1-3 times a day, and media platform and media up to 10 posts a day.

2. Do not forget the comments

Why go to social networks, if you are not going to communicate? It also contradicts itself. Do not forget the comments. Communication with your readers and customers - is one of the most important things in the social. media marketing. Communicate with readers, create discussion topics, share news, tips, help solve any questions kidding.

3. Mountains comment spam

Clean comment spam. Many companies generally forget about it.

4. Work with the negativity

Everyone will never please everyone, and gradually you will appear negative subscribers. It's OK! The main thing - it does not respond to a negative response. It is better to talk in official form with such readers, but for outright rude or insulting email in response that, in connection with this you sent him to the blacklist for a specified period and, in fact fill in the ban list. Thus, other readers will appreciate it deserved, because you did not smarter and rude in response and politely punished cad and put it in the corner :).

5. Do not remove negative reviews

Sometimes negative reviews positive work better. If you react to it quickly and fix something that was left to this review, you will get even more positive.

6. Work on activity

Try to do an interesting survey conducted lightweight contest for its subscribers. Sometimes it does not need an expensive prize, and most importantly, that the competition was interesting, and quite a symbolic prize.

7. Spend time on social marketing

Social networks are eating a lot of time not only for your readers, but you too. It is not enough to come to the group every day. You must be the most active reader and call for other activities.

8. Promote yourself

It is clear that many subscribers do not know about you yourself. Everywhere need advertising. Of course you can take advantage of targeted advertising, but this is not always cheap, and sometimes prohibitively expensive ((E-mail administrators of other groups that they have information about you. Maybe someone will go to barter, if you are a one-place information on it, and someone (usually) need to pay. Here's understand a little bit more. There are a few tips to get your post placed in another group brought more results.

People are not interested in YOU, they are interested in what you can give them.