How do you promote the site?

Modern business necessarily relies on electronic resources, thanks to which you can carry out the right advertising campaign. Therefore, now all successful sites undergo an optimization process that is customized to certain search queries. However, not all website owners understand how important it is to attract a large audience and customers. To properly promote the resource, the user needs to know the main ways, as well as follow new trends and features in the field of SEO optimization.

How does it work?
Owners of various web resources for successful marketing policy not only need to know how to improve the position of your site. It is more important to understand the subtleties and features of conducting an optimized promotion. SEO promotion is a constant “fight”, in which experienced specialists apply more and more new techniques. Where does the strategy for “promoting” a web service and promoting it in the TOP of search queries begin? A set of optimization measures begins with determining your target audience, studying its priorities and needs.

Then you need to start internal and external optimization of the site. Internal optimization includes competent design and quality content of the resource, as well as the use of key queries. Key queries form a semantic core, which is aimed at promoting a web resource. Content semantics consists in selecting a group of queries for a certain type of page: main, subsections, additional information. It is worth noting that low-frequency queries have a slight advantage, since there is less competition for them.

Website promotion methods are both free and paid. Of course, for successful promotion, many companies resort to attracting specialists, but the average user can engage in promotion independently:

• Directories of sites where you can place links to the resource.
• Communication and promotion in social networks, blogs and forums.
• Open bulletin boards.
• Rating counters with open access to sites.
• Partnership programs.

What else does it take to move forward?


Among the SEO trends of this year, there are many new and effective ways to promote a website. Recently, there is a priority in the search results of those sites that are optimized for a mobile device. But do not forget about the main components of website promotion: value for users, ease of perception and maximum satisfaction of requests.
The My Business platform from Google search engine is also gaining popularity. Local search for potential customers is one of the successful strategies for website promotion. Users tend to look for services and goods in their locality. Also, one should not forget about such an important nuance as the metric. One of the indicators is the number of visitors and the percentage of refusal, that is, stay on the site no more than a few seconds. Very often, the failure rate increases due to the duration of the site load, so optimization and this factor is important for SEO promotion.