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Socialization TV
A month ago, bought i.TV popular TV check-in service GetGlue. Somewhat earlier, Twitter became the owner of two analytical companies, specializing in social TV - Bluefin Labs and Trendrr. Apple bought Topsy, a company dedicated to analytics tweets (and many experts believe that it has something to do with social TV).
If you believe that's этому to the report Business Insider (and not believe the resource with the same name, especially if the owner was tried for financial crimes - not!), the market for TV applications is booming and goes to the consolidation.
Here are a few details:
- 46% of smartphones and tablets in 40% of US TV viewers are used directly during the viewing and this is important because ...
- ... 53% of users (using these devices while watching TV broadcasts) are engaged in the activity, one way or another connected with what is happening on the screen. As an example I can give the series "cop» ( Copper ), where in some series surfaced hashtags, following which the audience could learn more about the plot of the series. Or a couple of years ago at the end of the series "The Simpsons" Homer and Marge announced the vote on the site (on the agenda was the question of whether to meet Edna Krabappel and Ned Flanders).
- Some smartphone users (13%) and tablets (20%) tend to buy these devices is that they have seen in the course of viewing TV
- 20% of US consumers have already contacted your TV with your tablet, smartphone or PC
- Companies to develop applications related to TV content and designed for synchronization with viewing received certain increase viewership
- Giants tehnobiznesa start buying the respective applications after realize the promise of social TV (an example of what you have seen in the beginning of the article)
Of course, not everything is so smooth. Application has not yet given too large a gain audience. Twitter ambitious strategy to enter the TV market has not given significant results, moreover - выяснилось that the top of the transmission widely publicized Twitter ratings are not those on the TV. But "the reality is developing in the right direction».
In this blog I have said many times that the television should do more to control the audience and take into account their wishes. The same view is held by Frank Underwood and Kevin Spacey. A few months ago at an event in Edinburgh twice winner of the "Oscar" for example, the series "House of Cards" proved that attention to users pays for itself: to analyze the situation with the "Game of Thrones" (this series leads in the number of downloads from torrents) and conducted a number of surveys among viewers (trying to find out the main reasons for the use of the active trackers) Netflix tried to put all 13 episodes at a time. And it worked - the audience that would avoid the need to include a TV set imposed at a certain time on a certain day, appreciated the idea and show gained a lot of popularity (and did not lose anything from pirate downloads, because they no longer need). "Today, people want to watch TV series, where it will be convenient to them and then when they do it will be convenient - we gave it to them. Let's have to compete not primetime and content "- said Spacey.
Source: habrahabr.ru/company/zoomtv/blog/207084/
If you believe that's этому to the report Business Insider (and not believe the resource with the same name, especially if the owner was tried for financial crimes - not!), the market for TV applications is booming and goes to the consolidation.
Here are a few details:
- 46% of smartphones and tablets in 40% of US TV viewers are used directly during the viewing and this is important because ...
- ... 53% of users (using these devices while watching TV broadcasts) are engaged in the activity, one way or another connected with what is happening on the screen. As an example I can give the series "cop» ( Copper ), where in some series surfaced hashtags, following which the audience could learn more about the plot of the series. Or a couple of years ago at the end of the series "The Simpsons" Homer and Marge announced the vote on the site (on the agenda was the question of whether to meet Edna Krabappel and Ned Flanders).
- Some smartphone users (13%) and tablets (20%) tend to buy these devices is that they have seen in the course of viewing TV
- 20% of US consumers have already contacted your TV with your tablet, smartphone or PC
- Companies to develop applications related to TV content and designed for synchronization with viewing received certain increase viewership
- Giants tehnobiznesa start buying the respective applications after realize the promise of social TV (an example of what you have seen in the beginning of the article)
Of course, not everything is so smooth. Application has not yet given too large a gain audience. Twitter ambitious strategy to enter the TV market has not given significant results, moreover - выяснилось that the top of the transmission widely publicized Twitter ratings are not those on the TV. But "the reality is developing in the right direction».
In this blog I have said many times that the television should do more to control the audience and take into account their wishes. The same view is held by Frank Underwood and Kevin Spacey. A few months ago at an event in Edinburgh twice winner of the "Oscar" for example, the series "House of Cards" proved that attention to users pays for itself: to analyze the situation with the "Game of Thrones" (this series leads in the number of downloads from torrents) and conducted a number of surveys among viewers (trying to find out the main reasons for the use of the active trackers) Netflix tried to put all 13 episodes at a time. And it worked - the audience that would avoid the need to include a TV set imposed at a certain time on a certain day, appreciated the idea and show gained a lot of popularity (and did not lose anything from pirate downloads, because they no longer need). "Today, people want to watch TV series, where it will be convenient to them and then when they do it will be convenient - we gave it to them. Let's have to compete not primetime and content "- said Spacey.
Source: habrahabr.ru/company/zoomtv/blog/207084/
