Самые наглые случаи копирования рекламы

Одна и та же идея, сопровождаемая одним и тем же зрительным образом в разное время пришла в голову креативщикам из разных известных агентств.К использованию одной и той же идеи в рекламе разных агентств можно конечно же относиться спокойно и называть это «таинственным совпадением» или «творческой переработкой». Но после вопиющих случаев, подобно использованию одной и той же фотографии в рекламе таких разных брендов как Dove и Epson, невольно встает вопрос о плагиате. Идеи, как известно, витают в воздухе, и не исключена вероятность того, что одна и та же мысль одновременно пришла в голову нескольким людям. Но для того, чтобы одинаково визуализировать одну и ту же идею, двум агентствам, разделяемым временем и километрами, нужно как следует постараться. Вслед за таинственными совпадениями в ТВ-роликах мы обратили внимание на копирование идей и способов из реализации в печатной рекламе. Ниже представлено несколько примеров самых наглых случаев копирования рекламы. Cable TV «Metropolis Intercom» 1999 Agency: BBDO Chile Ladies Pro Golf on ESPN 2007 Agency: A bunch of Monkeys (Mexico) SKY satellite TV 2006 Agency: 1861 United Milan (Italy) Peace Queen Cup / Women Soccer 2007 Agency: LG AD Seoul (South Korea) Barclays Bank Pension Plan 2002 Tagline: «Born again at 65 years old» Agency: Ad Hoc Young & Rubicam (Spain) Magali’s Workout System 2010 Tagline: «We push you to the limit so you can feel alive again» Agency: Road, Barcelona (Spain) SNCB 2003 Tagline: «One day you’ll forget about the road» Agency: Grey Brussels (Belgium) Decathlon Sport Stores 2010 Tagline: «Make room for hiking» Agency: Young & Rubicam Paris (France) CESVI Giant Condom Mob / AIDS Awareness 2009 Agency: Now Available (Italy) Durex/Israel Aids Task Force 2010 Agency: Obsessive Creative Mkg (Israel) Road Safety Ministry 2009 Agency: Zavod (Russia) Or Yarok Road Safety, Anti drink driving 2010 Agency: Shalmor Avnon Amichay Y&R (Israel) Brainobrain Jumeira Chil Dev Program 2009 Tagline: «For bright and imaginative young minds» Agency: FP7 Dubai (UAE) Marathon Kids 2010 Tagline: «The outdoors for your kids, the museum for their toys» Agency: Latin Works Austin (USA) Head Tennis Rackets — 1998 Tagline: «Shoot to kill» Agency: JWT Lisbon (Portugal) Nintendo Star Tennis 2000 Tagline: «Kill the game and your opponent» Agency: Leo Burnett (Brazil) The Gay Liberation Front of Catalonia 2005 Agency: TBWA Barcelona (Spain) Israel Gay Youth Organization 2009 Tagline: «It’s easier than you think» Agency: Gitam BBDO (Israel) V Energy Drink 2006 Tagline: «Beware of speeding» Agency: Saatchi & Saatchi (China) Olympikus Running Shoes 2010 Tagline: «Hi Performance Technology» Agency: DCS Comunicações, Porto Alegre, (Brazil) Milk producers of Lux 2008 Agency: Binsfeld (Luxembourg) Viking Lawn Mower2009 Tagline: «Nothing cut the grass better» Agency: Publicis Conseil Paris (France) Land Rover 2005 Agency: Ogilvy & Mather (Mexico) KTM 250 SX off-road motorbike 2009 Agency: DDB&Co Istanbul (Turkey) Canac 2010 Tagline: «Hardware Made Easy» Agency: LG2 Montreal (Canada) Tramontina 2010 Tagline: «Build it easily» Agency: DCS Porto Alegre (Brazil) Volkswagen Touareg «Car Wash» 2004 Agency: DDB Istanbul (Turkey) Land Rover «Car Wash» 2009 Agency: Saatchi & Saatchi Athens (Greece) Priorin Shampoo 2008 Tagline: «Extra Volume Shampoo» Agency: JWT Frankfurt (Germany) Apoteket Swedish Pharmacy 2010 Agency: Forsman & Bodenfors (Sweden) Caja Espana 2006 Tagline: «Express Money Transfer» Agency: The Farm CF Madrid (Spain) FxPro Money Transfer 2010 Tagline: «In speed we trust» Agency: Freeger, Moscow (Russia) Matchbox Toys 2001 Agency: Ogilvy & Mather (Brazil) Hobby Town USA 2009 Agency: TunnelBravo, Mesa, Arizona (USA) Land Rover 1998 Tagline: «the best 4×4xFar» Agency: The Campaign Palace (New Zealand) Seat Leon Cupra 2005 Agency: Grey Milano (Italy) Sexy Magazine 1997 Tagline: «We know what goes on in a man’s mind» Agency: Fischer Justus Total (Brazil) FHM Magazine 2009 Agency: Ogilvy & Mather (Singapore) Copenhaguen Zoo Ambient 2009 Agency: Bates & Werksette (Denmark) Le Choc des Titans/Clash of the Titans Ambient 2010 Agency: Unknown (Paris, France) London City Poster 2009 Designed by: QuentinNewark — Atelier Works Penguin Books 2010 Tagline: «Travel with words» Agency: IESP João Pessoa (Brazil) Molson Canadian Beer Cans 2006 Agency: ZIG Toronto (Canada) BetClic Poker Online Gaming 2010 Agency: La Chose, Paris (France) 13e Rue TV «the crime channel» April Fool 2001 Agency: JWT Paris (France) 13e Rue TV «the crime channel» April Fool 2010 Agency: BETC Euro RSCG Paris (France) Secretaria da Saude 2010 Agency: Agencia Matriz (Brazil) Kimberly Clark 2010 Agency: Ogilvy & Mather (Costa Rica) Stress Shoes 2006 Tagline: «Shoes can tell who you are» Agency: Bruketa & Zinic Zagreb (Croatia) Tervolina 2009 Tagline: «Because shoes matter» Agency: BBDO Moscow (Russia) Road Safety «Baby On Board» sticker on the back of the hearse. 2004 Tagline: «Buckle them up. The back seat too» Agency: DDB Brussels (Belgium) Road Safety Toronto «Baby on Board» 2010 Tagline: «80% of child seats are installed incorrectly» Agency: Juniper Park, Toronto (Canada) Nissan X-Trail SkiPower 2005 Agency: TBWA (Italy) Land Rover Defender «Go beyond» 2010 Agency: Young & Rubicam (Italy) IKEA Home Furnishings Bus Stop Ambient 2006 Agency: Deutsch New York (USA) HomeBase Home furnishings Train Station Ambient 2010 Agency: Mindshare (United Kingdom) 36 Feria Libro/Buenos Aires 36 Book Fair 2009 Agency: Sentidos (Argentina) Gandhi Bookstore/Books — Music — Video — Café 2010 Tagline: «Less Faces — More Books» Agency: Ogilvy & Mather Mexico City (Mexico) Road Safety 1999 Agency: Idea Company Ljubjana (Slovenia) Road Safety/Verkehrs Wacht 2010 Agency: Scholz and Friends (Germany) Land Rover Defender 2008 Agency: Young & Rubicam Dubaï (UAE) Volkswagen Tiguan TDI 2010 Agency: Agence .V. (France) Lycra Stretch 2001 Agency: Young & Rubicam (Brazil) Canterbury Clothing Apparel «Incredibly tough» 2005 Agency: BBDO Cape Town (South Africa) Evonik Chemicals 2008 Tagline: «who helps your teeth shine so white?» Agency: KNSK Hamburg (Germany) Trident 2009 Tagline: «long lasting whiteness» Agency: JWT (Morocco) Seat Leon Cupra 240 HP 2008 Agency: Grey Milano (Italy) Volkswagen Scirocco 2009 Agency: Medina Turgul DDB Istanbul (Turkey) Alberta Tourism Board Ambient 2007 Agency: Venture Communications Toronto (Canada) Vitamin Water Ambient (Vancouver Olympic Games) 2010 Agency: Brokaw (Canada) World’s biggest BBQ 2002 Fundraising BBQ for Childhood Cancer Agency: Euro RSCG (Australia) Calgary Farmers’ Market BBQ 2009 Agency: Wax Calgary (Canada) Humo Magazine «Men’s Magazine» 2007 Agency: Leo Burnett Buenos Aires (Argentina) Jump! self promotionnal «boiling hormones for 15 years» 2010 Agency: Jump! Comunicação, Maringá — Paraná, (Brazil) Old Lady’s London Dry Gin 1988 Tagline: «A true original, born in Great-Britain» Agency: Callegari Berville, Paris (France) Dean’s Finest Old Scotch Whisky 2010 Tagline: «Surprisingly mild» Agency: Scholz and Friends Dusseldorf (Germany) Canal Digital HD-TV 2008 Tagline: «HD-quality means five times better image!» Agency: Grey Stockholm (Sweden) Sky HDTV 2009 Tagline: «Discover the world in Hi-Definition» Agency: Heye Group, Munich, (Germany) Kawasaki 2002 Tagline: «reassuringly fast bikes» Agency: TBWA Berlin (Germany) Perodua Myvi 2007 Tagline: «Fast enough» Agency: Naga DDB (Malaysia) Eurostar Train 2004 Tagline: «directly to London» Agency: Leg Agency, Paris (France) V Line Trains 2010 Tagline: «The only way to get to the jazz festival» Agency: McCann Melbourne (Australia) BMW 1999 Tagline: «Winner of both the Paris-Dakar and Le Mans races in 1999» Agency: TBWA Paris (France) Volkswagen 2010 Tagline: «Congratulations to our 3 cars which won the Dakar Rally». Agency: Agence V (France) Samsung Washing Machines 2007 Agency: Cheil Worldwide (Korea) Constructa Washing Machines «Keeps on working» 2008 Agency: GPS Advertising Tel Aviv (Israel) Diesel Jeans 2005 Agency: Euro RSCG (France) Taboo Jeans 2009 Agency: Unknown (Lebanon) The Hairdressers 2007 Agency: MDA creative (United Kingdom) Pineda Hait Transplant Clinic 2009 Agency: TBWA Makati City (Philippines) laissepasfairelespervers.com 2006 Tagline: «Don’t let the unrighteous do» Agency: Ebb & Flow (France) Casa Do Menor 2010 Tagline: «Set the kids free from abuse and violence» Agency: Mc Cann Erickson (Spain) Samu Social 115 Ambient (Homeless Awareness) 2005 Tagline: «Help give a roof to those who don’t have one» Agency: TBWA Paris (France) Arrels Fundacio Ambient (Homeless Awareness) 2010 Tagline: «For many people in Barcelona this is their home. Give Barcelona a roof» Agency: Altraforma, Barcelona, (Spain) Monroe «Shock Absorbers» 2007 Agency: Joe Public Johannesburg (South Africa) Dunlop «For smooth… comfortable ride» 2010 Agency: KID, Bangkok, (Thaïland) NICEF Anti-Landmines «table soccer» Ambient 2008 Agency: Leo Burnett Frankfurt (Germany) AACD «Anti-Landmines table soccer» Ambient 2009 Tagline: «Supporting children with disabilities» Agency: Fischer America Sao Paulo (Brazil) On Computing «Apple Repair-Service» 2001 Agency: Scholz & Friends Berlin (Germany) MacHerman «Mac Repair Service» 2008 Agency: New Message Amsterdam (Netherlands) Diet Pepsi 2001 Agency: BBDO Bangkok (Thailand) KY Lubricant Gel 2009 Agency: Kolle Rebbe Hamburg (Germany) BMW Mini «Rock legend» 2004 Agency: BBDO Milan (Italy) Peugeot 207 «Spice Up your Life!» 2008 Agency: McCann Erickson Dakar (Senegal) Rowenta Neo / Orchid with electric plug 2003 Agency: Publicis Conseil (France) Ambi Pur / Orchid with electric plug 2009 Agency: Grey Worldwide Warsaw (Poland) Fiat 2009 Tagline: «Going forward or backward, it’s all the same». Agency: Leo Burnett Sao Paulo (Brazil) Mercedes-Benz 2009 Tagline: «Backwards as well as forwards» Agency: Jung von Matt/Limmat, Zurich, (Switzerland) Sabugosa Bookstore «Fat Batman» 2008 Agency: Fields (Brazil) Active Life Movement «Fat Superman» 2009 Agency: Latin Works Austin, Texas (USA) Supportpathfinders.org «lifelike stickers» ноябрь 2008 Agency: Serve Marketing, Milwaukee (USA) Youth Off the streets «Lifelike posters» Декабрь 2008 Agency: Lavender Sydney (Australia) Pro smokefree 2005 Agency: Fahrnholz & Junghanns & Raetzel, Munich (Germany) ADESF association 2008 Agency: NeogamaBBH (Brazil) Band-Aid «100% waterproof» 2008 Agency: JWT (Brazil) Boots «Waterproof plasters» 2009 Agency: McCann Erickson Bangkok (Thailand) World Vision (Public Service) 2000 Agency: TBWA Frankfurt (Germany) The Star — operation snowball 2009 Tagline: «with your help this could be a real blanket» Agency: Volcano Advertising (South Africa) Goteborgs Symfoniker Orchestra 2004 Agency: SCP Goteborg (Sweden) Duracell Batteries — 2009 Tagline: «Our most powerful battery ever» Agency: Ogilvy & Mather Paris (France) Roca Taps 2003 Tagline: «Narcissist? Maybe...» Agency: Publicis Casadevall, Barcelona (Spain) ISCA Taps 2009 Tagline: «Beautiful taps» Agency: FoxP2, Cape Town (South Africa) Betalebanon.org «adopt a dog» январь 2009 Tagline: «you won’t come home to this» Agency: Leo Burnett, Beirut (Lebanon) Stockholms Hundforum октябрь 2009 Agency: Jung von Matt, Stockholm (Sweden) Donna Benta Flour 2007 Agency: Lew Lara TBWA (Brazil) La cucina italiana magazine 2009 Claim: «Your product will look more tempting in La Cucina Italiana» Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan (Italy) Kit Kat «Have a break» 2008 Agency: JWT Dubaï (UAE) Routon GPS 2009 Agency: ZR4218AD, Shanghai, (China) Asthma Info Website 2001 Agency: ACHT99 Kommunikation (Germany) Asthma Foundation 2009 Tagline: «Help New Zealand Children breathe easier» Agency: Ogilvy Auckland (New Zealand) Labelle Women Razors 2003 Agency: Mindspace (India) Gillette Fusion Razors 2009 Tagline: «We love a challenge» Agency: BBDO NY (USA) Playland «You are here» 2003 Agency: DDB Vancouver (Canada) Alka Selzer Hangover Relief 2009 Agency: BBDO (Khazakstan) S.O.S Pregnancy 2000 Agency: Nova Publicidade (Portugal) Clearblue Pregnancy Tests 2009 Agency: Leo Burnett Milan (Italy) Braun Nose Trimmer 2007 Agency: BBDO Dusseldorf (Germany) Elta Nose Trimmer 2008 Agency: KNSK (Germany) Playboy «Guys, pray for rain» 2002 Agency: Rempen & Partner (Germany) Calvin Klein Underwear 2009 Agency: Chosun University, Gwangju (South Korea) По материалам: joelapompe via www.joelapompe.net/