Sport Chic

Being healthy - it is fashionable. Even today, this statement has become commonplace, a real cliché, no matter what it is undeniable reality: everyone who wants to be "trending" and keep up with all the fashion trends, has long made clear that the idea of ​​a healthy lifestyle should be Each of their day. Rave, grunge and punk, which differ quite ambiguous, if not dirty paraphernalia, have long been moved to the background.






Nobody talks about drugs, sex, drugs and rock'n'roll have sunk into oblivion. Now talking can be heard more and more often about what praises yesterday learned the lesson, or organic products is certainly worth a try. If before the ladies were dressed to show a brand, a carefully thought-out total look, but now simply can not afford to come to running shoes. Say, it may look silly or inappropriate? - No matter how true! I can assure you that all surrounding the contrary appreciate the extent to which female sport and, of course, enroll it is a plus.



Stay Sporty, Stay Pretty. RL



Prada Summer 2013

Whatever may be said by those who are accustomed to think of the images from the beginning to the end, but the sporty style is by far one of the most popular, and lures to his mods ever. Designers, in turn, argue tirelessly us their collections: now is the very time when we can wear sports things not only in the gym, not only for a jog or trips to the countryside, but also in everyday life.







Alexander Wang

I'll tell you more: the most advanced of the designers have already started cooperation with various sports brands, most democratic, and still continue to create new alliances. So, for example, the brand H & M has released a line of swimsuits that are very much similar to the suits for diving; Hussein Chalayan notorious engaged in the development of new design running shoes for Puma; and Kenzo, famous for its unusual approach, absolutely everything, was suddenly to cooperate with skate brand Vans. By the way, they can hardly be called pioneers, as the designer Jeremy Scott a few years ago began working with Adidas. And Stella McCartney? I even have a couple veshchichek from Adidas by Stella McCartney.







I remember a few years ago, a comfortable ergonomic clothing that is made of practical materials, worn only if a person run out early in the morning. It is advisable to completely empty park where no one certainly can not be found. However, in a few years things have changed considerably, and the ergonomics is no longer something shameful. Trainers, sport tops, leggings - all this has become part of our life, part of the set of images of fashion, and even how close we learned the word "svitshot" I did not say anything. It still remember the sensational svitshoty with prints of the universe? - It's from the same series.





Bottega Veneta

We can say that the ideology of the trends is the designer Alexander Wang. It was he who showed dandies and ladies of the planet full of charm jackets parks, which is made of waterproof material, suit for scuba diving or tennis top. In addition, the brand Rag & Bone, which is not yet fully entered the fashion market, but has become quite recognizable, continues to develop the theme, launched Wong. For example, in the latest spring collection of designer brands have managed to turn into a real fetish sports cycling glasses (with orange or yellow glasses). Although, like, it was the only attribute of sports geeks. But no.









Alexander Wang

In all that relates to the latest sports trends, details are very, very important. Today it was necessary and important to all the things for which we are so used to not like sports clothing - a large hood, large buckles or zippers, laces, plastic stoppers, Drawstring and more. Indeed, unloved things we have become a real "rage" and now all progressive humanity sometimes even pays too much attention to how deep their pockets. After all, if not deep - it means that is no longer fashionable on the charter.





Louis Vuitton



Rag & Bone

For details and include reflectors, various sections of the garment, the insertion of a mesh fabric, bright, neon colors. Such colors that literally hurt the eyes - this is the must-have. Previously we looked at all this with a certain prejudice about the futility, uselessness and ugliness, now recognize that these details grant a special element of our way of temptation and games.



3.1 Phillip Lim







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