In 1904 in Germany invented permanent - long wave, which could keep for 6 months.
Great influence on fashion began to render cinema, silent film actress appearance. In 1909 appeared the first women's short hairstyles. Recognized standard of beauty actress Eva La Valliere French cinema, for which the famous French hairdresser invented hair short hair - cut model.
When the First World War, many women took care of the wounded in the hospitals. They did not have enough time to intricate structures, so the hair is increasingly being sheared. Butch confidently entered the women's fashion. Short hair girls came to embody change, a new life. Popular hairstyles were considered "a la garcon", "Bubi-Kopf».
Hairstyle "Bubi-Kopf" was made of short, finely curled hair. Cropped hair served as the basis for hairstyles "Foxtrot", "Polka", "Tango", was named after the then popular dances. Beginning of the XX century, owes its birth and the world-famous haircut "square". However, long hair, too, did not go out of fashion. They share the parting, contacted node or gathered in a bun at the neck. Hairstyles have become smooth. They are decorated with beads, tortoiseshell combs, silk and velvet ribbons, massive brooches made of semiprecious stones and jewelry, flowers and lace.
Mance and admire short haircuts, women began strongly lipstick and eye, use false eyelashes. In the 20s spread type of skinny adolescent women with flat bust and doll-faced. Ordinary people doing short cut "under the comb", "on a number of oblique." Were in vogue spit stacked in the "basket" or entwined around his head. Podvivali long hair on the forehead and the back of collected into various beams. Decorations in their hair almost disappeared. There were hats of the "pot" of felt.
In 1920 he invented thinning shears with teeth that helped decimate the hair.