1717
Air creativity
Once one of the famous aviation observers compared the airline with women - and both of them always have to think about the appearance, change over time "facade", to keep up with fashion trends.
Image as a profitable business
The original image on the plane - it is also a marketing ploy that allows passengers to draw attention to a particular event.
The other German carrier - low-budget Germanwings - liners A-319 painted in the form of a bear - the symbol of the German capital. So the company celebrated its parish in Berlin in June 2005, when the Schonefeld airport was the third base of the carrier.
In the mid-90's one of the main part of the experimenters for coloring Japanese aircraft carriers were considered. In 1992, All Nippon Airways (ANA) before celebrating his 40th birthday today announced a competition for the best design option fuselage. Of the 20 thousand. Ideas better recognized figure 12-year-old schoolgirl who submitted the plane as a sperm whale. This option is reproduced on the Boeing-747 and Boeing-767. The action aroused great interest among people with children, who have not only increased the load on routes where planes fly, but also brought the company millions of dollars by purchasing appropriate souvenir.
Competitor ANA - Japan Airlines - in response to a few shares held, which resulted in the fuselages of its planes appeared heroes of Disney cartoons and Pokemon.
Answer All Nippon Airways (ANA) did not take long ...
However, at the beginning of the XXI century the palm in the "colorful" ideas intercepted Air New Zealand.
When director Peter Jackson filmed in New Zealand films of the trilogy "The Lord of the Rings", tourist authorities have sensibly decided that it would be foolish to miss the chance for additional PR, and began to advertise the country as a Middle-earth. It shares attracted Air New Zealand: Machine Airlines Boeing-747 and Boeing-767 was decorated with images of the main characters on the background frame of film. So on the fuselage appeared actors Elijah Wood (Frodo) and Sean Astin (Sam), Viggo Mortensen (Aragorn) paired with Liv Tyler (Arwen) and Orlando Bloom (Legolas). Drawings on some of the ships, "place" is not a character, the area occupied by up to 800 square meters. m!
Even despite the fact that today many modern airports, passengers are boarding bridges and do not see the aircraft fuselage, drawings created a furore in the layers of the general public: "flying billboard" "Lord of the Rings" immediately attracted the attention of a wide variety of publications and photos of cars could seen in many media.
By the way, in many airports around the world for a long time planes are waiting in line to take off - so that the liner unusual coloring is always a chance to entertain passengers adjacent planes.
Image as a profitable business
The original image on the plane - it is also a marketing ploy that allows passengers to draw attention to a particular event.
The other German carrier - low-budget Germanwings - liners A-319 painted in the form of a bear - the symbol of the German capital. So the company celebrated its parish in Berlin in June 2005, when the Schonefeld airport was the third base of the carrier.
In the mid-90's one of the main part of the experimenters for coloring Japanese aircraft carriers were considered. In 1992, All Nippon Airways (ANA) before celebrating his 40th birthday today announced a competition for the best design option fuselage. Of the 20 thousand. Ideas better recognized figure 12-year-old schoolgirl who submitted the plane as a sperm whale. This option is reproduced on the Boeing-747 and Boeing-767. The action aroused great interest among people with children, who have not only increased the load on routes where planes fly, but also brought the company millions of dollars by purchasing appropriate souvenir.
Competitor ANA - Japan Airlines - in response to a few shares held, which resulted in the fuselages of its planes appeared heroes of Disney cartoons and Pokemon.
Answer All Nippon Airways (ANA) did not take long ...
However, at the beginning of the XXI century the palm in the "colorful" ideas intercepted Air New Zealand.
When director Peter Jackson filmed in New Zealand films of the trilogy "The Lord of the Rings", tourist authorities have sensibly decided that it would be foolish to miss the chance for additional PR, and began to advertise the country as a Middle-earth. It shares attracted Air New Zealand: Machine Airlines Boeing-747 and Boeing-767 was decorated with images of the main characters on the background frame of film. So on the fuselage appeared actors Elijah Wood (Frodo) and Sean Astin (Sam), Viggo Mortensen (Aragorn) paired with Liv Tyler (Arwen) and Orlando Bloom (Legolas). Drawings on some of the ships, "place" is not a character, the area occupied by up to 800 square meters. m!
Even despite the fact that today many modern airports, passengers are boarding bridges and do not see the aircraft fuselage, drawings created a furore in the layers of the general public: "flying billboard" "Lord of the Rings" immediately attracted the attention of a wide variety of publications and photos of cars could seen in many media.
By the way, in many airports around the world for a long time planes are waiting in line to take off - so that the liner unusual coloring is always a chance to entertain passengers adjacent planes.
