The history of sanitary pads

Every woman needs intimate hygiene products. It is impossible to do without modern gaskets. If previously the topic of menstruation was completely closed, and attempts to discuss it caused anger in society, now the situation is changing. Finally, physiology has begun to be perceived as the norm, and we see hygiene products in stores and pharmacies, they are freely advertised.

The Kotex brand made a huge contribution to the issue of popularization and removal of taboos. In the 20s of the last century, with the development of medical materials, the first hygiene products began to be produced that women could use during menstruation. The company thought about advertising the pads, but it was impossible to do it openly. Now complete information about tampons and all types of pads is available on the kotex.kz website. This could then cause enormous resistance. What solution did the brand come up with?



History of sanitary pad advertising: how stereotypes were broken
History and evolution dictate their own rules, and society changes and adapts to survive. The First World War caused a certain degree of emancipation: women went to work. As a result, fashion changed: they began to wear trousers and more practical clothes.

New dressing materials with high hygroscopic properties have appeared in the medical field. Nurses used them for their intimate purposes during menstruation. This information became known at a time when the need for dressings decreased after the end of the war. Then they thought about the industrial production of hygiene products for feminine hygiene.

The brand took a chance and got it right. But a broader advertising campaign was required, which simply could not be so explicit. No images, no voice over the purpose of using the funds - how then to advertise the product?

The company came up with a code that only women could understand. Men did not perceive this information. “Kotex” is the first two syllables of the words “cotton” and “texture.” This is how the beautiful half of humanity received their secret code and the opportunity to buy such necessary hygiene products.

Comfort and reliability any day
For the comfort and freedom of women, the brand produces various hygiene products. What types are presented on the modern market:

• sanitary pads used during menstruation;
• diaries that protect linen and clothing from moisture and stains;
• tampons that are invisible to use;
• urological pads.

In the manufacture of modern gaskets, innovative materials and technologies are used. Such products are safe for health and reliably protect against leaks.