How does the placement of POS-materials for their effectiveness? Bashny.Net

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It makes no sense to use POS-materials in a chaotic manner. Any advertising concept requires a professional approach to the placement of such material, otherwise the effect will be the opposite. The visitor will get lost, go away, nothing to buy. To increase sales with POS materials that can be purchased on the website of the company "Bagira" https://bagira.spb.ru/ also need to be able to place them correctly at the point of sale. On this task, merchandisers are constantly working, improving approaches to business.

Distribution by zones — how to force a visitor to buy?
To a visitor when viewing POS-materials made the purchase, all the way have the right to place advertising materials. Different types of advertising placed in certain areas:

• the first thing that catches the eye of a visitor and an exposed area, so here are all kinds of billboards and signboards that beckon you to go out and buy something. You can even use sidewalk graphics;
  
• the entrance is in sight, as visitors, in person passing by, so it must be placed all the promotions and interesting offers of the store and work schedule, use posters and stickers, they can be outdoor;
  
• trading room — the main area of purchase, where the buyer can be inclined to the right decision and set the direction wobblers, stickers, MobileMe, jumble;
  
• if you send a customer to the right place managed to finally get him to buy the product in the location calculations by using shelf talkers and selforganization. About products you should have and booklets;
  
• with additional displays at the checkout area the customer will pay attention to the goods located there. Here use stickers, dispensers, trays, etc.
  

That is, the whole concept of the use of POS-materials lies in three words – come, considered, bought. And from the correct location advertising depends on how much the visitor will buy and will return to this store again.

How to make the distribution of promotional materials effective?
To increase sales, a competent distribution of goods and advertising is necessary to use the trading equipment on order is the "Bagheera". With the help of the practicability and durability offered products can effectively improve the quality of trading activities. The original design of POS-materials, the correct placement is guaranteed to enable you to increase sales.