Active lifestyle: Coca-Cola Beatbox Pavilion

This shining beatbox, filled with sound and light, appeared on the opening day of the Summer Olympics in London. It is sponsored by Coca-Cola and designed by London-based architect duo Asif Khan and Pernilla Orstedt. The interactive pavilion responds to the touches, responding to them with the sounds of the Olympic song "Anywhere in the World", which is written by famous British DJ and performer Mark Ronson. One of the goals of the project is to promote a healthy lifestyle.





Coca-Cola Beatbox invites visitors to touch its design, which is made of 200 touch-propelled transparent airbags. It's like playing a giant musical instrument. This effect is the combination of architecture, sports, music and technology, which makes a stunning impression. And yet it's a building. Visitors can climb the 200m to the top of the pavilion on a ray inside this transparent structure, where they will have an incredible view of the Olympic Park. Next, the stingray leads down to the heart of the pavilion, where there is an interactive light installation by Jason Bruges.







Innovative sound, light and sensors are built into 200 airbags that visitors can “play” as they climb the ramp. The recordings, which contain the heartbeat sounds of athletes, the creaking of shoes and the wobble of an arrow hitting a target, will be played and combined into a single tune from the touches of more than 200,000 visitors during the Games.





However, the use of innovative technologies does not end there: in the pavilion, visitors can experience the dynamic aerial installation of Jason Bruges. 180 custom-made mechatronic bubbles, coupled with red and white LEDs, are rhythmically lit in unison with a composition by Mark Ronson, mimicking the effect of an open bottle of Coca-Cola. The light show absorbed the festive aura surrounding the Games.

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