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If You yawn near the machine, it will get You free coffee
Dutch coffee producer Douwe Egberts made an entertaining advertising campaign called "Vue, Vue Red Eye" ("Farewell, red eye"). During a protest at the international airport name O. R. Tambo, near Johannesburg, has set up an unusual vending machine that awards free hot coffee to those who yawn.
The calculation of the campaign is simple: it is in the airport quite a lot of tired people who need to podvoditjsya. Advertising machine has a system of recognition of gestures, and when passing the man yawned, the system gave a glass of coffee.
It should be noted that this idea is not really new: here's what Coca-Cola used in their promotions machines, which worked on the smile of a person. However Bye Bye Red Eye ended up pretty successfully — how according to the organizers, and according to travelers: since they got a free drink.
Source: /users/413
The calculation of the campaign is simple: it is in the airport quite a lot of tired people who need to podvoditjsya. Advertising machine has a system of recognition of gestures, and when passing the man yawned, the system gave a glass of coffee.
It should be noted that this idea is not really new: here's what Coca-Cola used in their promotions machines, which worked on the smile of a person. However Bye Bye Red Eye ended up pretty successfully — how according to the organizers, and according to travelers: since they got a free drink.
Source: /users/413
