Scientists have discovered why people buy junk food Bashny.Net

When it comes to choosing a product, we don't always think about its taste or usefulness. Looking at the counter, the man sees the packaging, which often becomes the main criterion of selection. Such is the nature of our visual perception, experts say. Any packing we will consider longer, not always paying enough attention to the characteristics of the goods. The wrapper meet...

The topic of choice of goods on supermarket shelves has attended the American scientists. The research results were published in the scientific journal Proceedings of the National Academy of Science. "To determine the choice of the consumer, is enough to trace the direction and movement of his sight," says Milik, Morman, project Manager from the University of Miami. "It is noteworthy that the process of visual perception of the goods we have going on in parallel with economic calculation". That is, considering on the shelf a few samples of the same product, we will calculate the profit from his purchase.

Having analyzed the duration of fixation of the mind on a specific package, you can calculate exactly what attracts a potential buyer. The study can be useful for marketers as it allows you to determine customer preferences. But no less important results for nutritionists, and more precisely – for the manufacturers of "healthy" foods. Knowing that "bite" the consumer, can be packaged in the right wrapper healthy foods for proper nutrition.





Impact of packaging on consumer

As an experiment the participants of the focus group suggested to find a certain type of candy among the four other items of a similar product with a different name. Using technology to record direction and duration of gaze, the researchers watched the process of choice of each individual. Modeling the processes that occur in the brain at the neuronal level, it was possible to determine participants ' preferences. Taking into account effects such as the color or brightness of the picture on the wrapper.

The experiment showed that fixations on a particular product depends on the brightness of its packaging (visual appeal), and related information on the product itself. Moreover, both factors likely to influence the ratio of 1:3 or 2:3 in favor of visual perception. That is, the consumer is still often "buy" the bright wrapper, rather than the data accompanying a specific product: structure, implementation period, caloric content, etc.

Healthy and unhealthy food

This study explains why most of the time we buy is not quite healthy food. It is based on studies of visual perception, producers and placed in the bright and inviting packaging. It does not stint on the bright colors, colorful images and promising names. Nevertheless, this experiment gives the chance to manufacturers of healthy foods to use behavioural psychology of the consumer in a useful order. Namely, to make the packaging of your product more noticeable and even attractive. Perhaps the younger generation is to reach for a box of vegetables or fruit with the same lust with which today's adolescents are choosing chips and chocolate bars.





Source: babyreporter.eu