History of McDonald's: like the founders of the future of the business empire threw seller mixers Bashny.Net

Next in history h2> In the 40s of the last century in America were popular drive-in - restaurants, which drive the machine. This institution was Richard and Maurice McDonald in San Bernardino (CA). In 1948, the brothers invented to turn the restaurant into a mini-conveyor plants like Ford. To avoid mistakes in the design, made a drawing on the scale of 1: 1 was used instead of drawing paper its own tennis court. The menu left only a few burgers, chips and orange juice; switched to self-service and introduced disposable dishes that eliminated the dishwasher. As a result, their burgers were worth 15 cents - a third cheaper than in other eateries.

In 1952 he wrote about the institution popular among restaurateurs American Restaurant Magazine, then McDonald's began to receive hundreds of letters with the offer to sell the license. At this point, at the threshold of the restaurant there was a 49-year-old Raymond Kroc - a salesman selling mixers.

Coming from a poor family of Czech immigrants, Ray wanted to get rich. Without connections, capital and even the education (school thrown in 15 years, intending to go to the front as a medical orderly), he worked as a DJ on the radio, musician ... but came to the conclusion that to achieve something, you need to find a "special" items.

That product turned out to be a restaurant and McDonald's. To redeem the license to distribute the restaurants needed 15 thousand dollars. Kroc mortgaged the house and bought the right to sell the franchise, "McDonald's." Profitable untwisted name MacDonald preserved.



Raymond Kroc took the risk to start a new life in 49 years. And he won. After 33 years of his fortune was estimated at 500 million dollars

In the first year Kroc sold 18 franchises, but as soon recoup the cost. Then he came up with a scheme: to buy land for future restaurants. Now he had to pay a rent for the land or for the deductible, whichever is greater.

And everything would be fine if it were not for the cooling of relations with the brothers. Ray felt that they were too conservative and decided to buy the business. Brothers have estimated their share of 2, 7 million dollars. Rey paid a specified amount, although for this he had to take a loan service which later took $ 14 million. But the deal was not part of the original restaurant "McDonald's" Saint Bernardino. Ray wanted to get it so that opened next to his brothers, and forced out of business. Shortly thereafter, one of them, Maurice, died. But Richard for many years Kroc could not forgive the fact that in all historical references founder figured it was he. "There is no other corporation in the world, where wage-worker as a result of the company's founder declared," - said Richard bitterly.

However, it is "a hired employee" was able to turn the institution into a world empire. Kroc developed a technology that allowed duplicate restaurants, keeping the same level of service: a hamburger bought anywhere in the USA, was no different from any other burger in the world. Business has gone beyond the country and captured in 1967, foreign markets - Canada and Puerto Rico, and in another four years, and Europe. He died 81 years Kroc in 1984, with the state of $ 500 million.

Specialty
As ABC h2> One managing restaurants, "McDonald's" has decided to deviate from the approved menu. He could pay for the license, but in the end came up with the most popular dish.

Big Mac h3> Preparation time: 15 minutes
How many people: 1

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