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On all the roads of the country - the main premiere of "AvtoVAZ". All screens - advertising campaign Barkstel.
AvtoVAZ advertising campaign, presenting a new LADA Priora. The launch is timed for the start of official sales of the model throughout Russia. B>
The concept of the campaign «LADA Priora. On all the roads of the country "is based on the traditional methods of promotion of high-profile cinema events.
The campaign started with broadcasts on the central channels teaser video. Spot-styled movie trailers informed about the upcoming premiere, creating tension slogan "It is approaching».
The answer came on the air after 10 days.
He also has two options: first, ragged "the most interesting place," and the second - with a happy ending.
The slogan «LADA Priora. On all the roads of the country, "appeals to the scale of the project, its significance and importance for all citizens of Russia, - told the site the Directorate of Mass Communications of AvtoVAZ. - At the same time, the slogan refers to the phrase "Look at cinemas", which is widely used in advertising films. And finally, in this slogan reflects one of the main competitive advantages of car LADA - suitable for use on all roads in the harsh conditions of our country and the widest service network.
Among the advantages of such an approach "AvtoVAZ" marked:
1. A unique solution that attracts the public's attention.
2. Good covers the target audience, rebuilding from its competitors.
3. The concept contributes to the perception of LADA Priora as a fashionable and prestigious car, in the spirit of the time.
Creative Agency developed Barkstel.
The manufacturer is positioning the new model as the most expensive and prestigious car in the lineup LADA, in accordance with international requirements for safety and comfort. Consumers should also form the image of a modern and fashionable car, and its purchase should be regarded as the next step to success.
The television campaign is supported by advertising in the press, Internet, outdoor advertising and BTL-shares in the 11 regions with the highest sales volume of cars LADA. In addition, two weeks before the start of sales in Sochi organized a test drive, which was covered by journalists from 40 leading federal publications and TV channels. AVTOVAZ note that such a large-scale campaign to bring to market a new model made for the first time in the history of the company. And the first results are already visible - Dealers noted high demand for the new model.
via # image5236255
The concept of the campaign «LADA Priora. On all the roads of the country "is based on the traditional methods of promotion of high-profile cinema events.
The campaign started with broadcasts on the central channels teaser video. Spot-styled movie trailers informed about the upcoming premiere, creating tension slogan "It is approaching».
The answer came on the air after 10 days.
He also has two options: first, ragged "the most interesting place," and the second - with a happy ending.
The slogan «LADA Priora. On all the roads of the country, "appeals to the scale of the project, its significance and importance for all citizens of Russia, - told the site the Directorate of Mass Communications of AvtoVAZ. - At the same time, the slogan refers to the phrase "Look at cinemas", which is widely used in advertising films. And finally, in this slogan reflects one of the main competitive advantages of car LADA - suitable for use on all roads in the harsh conditions of our country and the widest service network.
Among the advantages of such an approach "AvtoVAZ" marked:
1. A unique solution that attracts the public's attention.
2. Good covers the target audience, rebuilding from its competitors.
3. The concept contributes to the perception of LADA Priora as a fashionable and prestigious car, in the spirit of the time.
Creative Agency developed Barkstel.
The manufacturer is positioning the new model as the most expensive and prestigious car in the lineup LADA, in accordance with international requirements for safety and comfort. Consumers should also form the image of a modern and fashionable car, and its purchase should be regarded as the next step to success.
The television campaign is supported by advertising in the press, Internet, outdoor advertising and BTL-shares in the 11 regions with the highest sales volume of cars LADA. In addition, two weeks before the start of sales in Sochi organized a test drive, which was covered by journalists from 40 leading federal publications and TV channels. AVTOVAZ note that such a large-scale campaign to bring to market a new model made for the first time in the history of the company. And the first results are already visible - Dealers noted high demand for the new model.
via # image5236255
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