Wonders of the copyright in the direct marketing campaign IBM.

Advertising agency Ogilvy One, Malaysia has developed an excellent campaign at IBM, which showed the true art of drawing up advertising texts.

No matter what size your company - small, medium or large. IBM has always find a solution that fits your business. Invitation to exhibit the latest technological advances, IBM was a letter, divided into three parts, each of which represents the small, medium and large businesses. All three parts are read as a whole, and a letter, and the three letters individually. Thus, the company showed its attitude to the business of its customers, regardless of its size.







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