Bashny.Net
Rollers that Bob Garfield loved and hated this year
Bashny.Net
Bob Garfield, known and respected columnist for advertising published in Advertising Age, the results of their own. Summing up both positive and negative results of the world's creative efforts, Bob has allocated 10 spots, which he "loves", and 10 who "hates». Bob Garfield loves: 1. DOVE «Onslaught» Ogilvy & Mather, Toronto
& quot; Evolution & quot ;, winner of the Cannes Grand Prix, talked about the perverse standards of beauty, but in real life to follow the call was quite difficult. So, of course, the next best spot. & quot; Onslaught «, which dramatizes the endless, impenetrable barrier of unrealistic images of" beauty "is not as exciting as the« Evolution », but it is more clearly and unequivocally condemns the mass culture, including the advertisement itself.
2. JC PENNEY «Calendar» Saatchi & Saatchi, New York
Suspiciously similar to the branding of certain advertising emotion. Lovely spot - a magical spell that makes you indulge in sentimentality about a third of the best department stores. Spell ceases to operate only when you actually walk into JC Penney.
3. WAL-MARTMartin Agency, Richmond, Va.
The game and the direction is not so hot, and plenty of accommodation logo is just unbearable, but the strategy areas of specific values - for example, a holiday in Florida - on the totality simply priceless. Save money by spending time and then spend time savings. It's so ... un-American.
4. WENDY'SSaatchi & Saatchi, New York
Idiotic red pigtails «Wendy» as a symbol of consumer resistance, rejection of anything, except that prepared the way it should be. Sadly, of course, that ekzekyushen so uninspired. But there is no problem. It's The Big Idea.
5. H & R BLOCK
Campbell Mithun, Minneapolis
What was 2007 - the year of insight? This is perhaps the best.
6. SONICBarkley, Kansas City, Mo.
Thank DirectTV, we finally discovered a four-year campaign with the participation of various comic pairs. Episodes laughable and yet very believable, despite the fact that they are 100% of the product.
7. DIAMOND EMERALD NUTSGoodby, Silverstein & Partners, San Francisco.
Around noon, in the working world, offices, sucking the soul, things get a little woozy. Tired of boredom, plus, plus a decrease in blood sugar after lunch equal Snack Emergency (ambulance snack). The message is: Eat nuts to prevent our slumber and Robert Goulet penetrate into your office and strangle you. Have fun, and bless the Lord, his soul.
8. NATIONWIDE INSURANCETM, Dallas
«Life Comes at You Fast» («Life will come to you quickly"), the company says, so be prepared. But ultimately the surest method: use someone who was really bad luck beaten. Kevin Federline, a former Mr. Britney Spears, told about himself in the portrait of an employee fast food eatery, I dream of becoming a rapper.
9. CALIFORNIA HORSE TRACK ASSOCIATIONRubin Postaer Associates, Santa Monica, Calif.
What happens in Vegas, stays in Vegas. So says the most popular of all tourist campaign. But what if it's not true? Here it heralds the establishment of California racing in a campaign that tries to convince Californians to squander their money at home.
10. LA-Z-BOYRPA, Santa Monica, Calif.
It is not called Varie-T-Boy (Different guy). It is not called Val-U-Boy (valuable man). Anyone who enters into a furniture gallery La-Z-Boy (lazy man), in the first and all subsequent, looking for something that would allow him to be lazy. It's all about comfort as clearly show three strange and very funny movie (and one very strange and nezabavny).
Bob Garfield hates: 1. LincolnY & R, Detroit
Great American city is destroyed. Hey, let's sell the car! Some commentators blog actually defend the great operation of Ford New Orleans after "Katrina", based on what the company has done to help after the hurricane. So what? Charity has a charity. This is not an indulgence.
2. HEINEKEN DRAFT KEGBerlin Cameron United, New York
A woman with a flat head to wear it on your beer, perfect? Not as painful robot-slut with a keg of beer, where actually supposed to be the reproductive system. Neither category does not offend the woman as beer, in principle, but no advertising is not fixed before the fact as this.
3. ORVILLE REDENBACHER POPCORN Crispin Porter & Bogusky, Miami
Digital effects and god-knows-what-else has been used for resuscitation tedious popcorn manufacturer to make one of the most common advertising characters of all. It was a sponsor client samoindulgentsiey agency, too impressions newspaper clippings about themselves.
4. SNICKERSTBWA / Chiat / Day, New York
Two mechanics kiss while eating chocolate batochnika and flee in disgust. There are three problems with homophobic jokes at the Super Bowl: 1. Too large audience. 2. nepodhodyaschest this Sneek anyone. 3. Oh yeah! and homophobia.
5. GMDeutsch, Los Angeles
Heck, who does not like to interrupt for a big game to see how the car factory worker dismissed from going to commit suicide? It was assumed that this video will show everyone at the Super Bowl, all at GM highly qualified. In fact, he showed how everything on the GM, including robots are afraid for their jobs.
6. CVSHill Holliday, Boston
Caring women are undervalued. They take care of the children. They take care of ailing mother. They turn into a rainbow hair bands and plowed meadows in the long-growing gardens. And then one goes to work in the CVS, staffed by pharmacists. And where are they lavished care of you. Because that CVS cares nastooooooolko stronger than those scoundrels from Walgreens. Excuse me, ma'am, but you have ipecac?
7. GREY GOOSE VODKARadical Media, New York
Carved stone, dressed in cotton WASPy (White Anglo-Saxon Protestants) at your leisure. They ride on yachts, eat lobster and watching a game of tennis, because they know a lot about (the ultra-expensive) simple pleasures and you will too. Because you are tempted. You cultivated. You are refined. You material for Grey Goose. Excuse me, I really need ipecac.
8. CHEVY HHRCampbell-Ewald, Warren, Mich.
"Our agencies - busy, agile, suicidal robots wits. So we will use the best idea for our students HHR clunkers. It looks like a massive stage? Never mind. It does not matter if just anyone can follow the original proposal. No matter if at least someone can see Maniche. It is generated by consumers. This trend. Wonderful little kids just love it ».
9. HONDAWieden & Kennedy, London
Garrison Keillor Voysover? There is. Extravagant effects? The world's best independent agency? There is. Warm, involving, motivating and fun? No, not this one. Not really. A scene from a nightmare about a horrible torture wind tunnel. A chance to fix it in the title - & quot; Hondamentalism & quot ;. Good concept. Maybe they could remove about her movie.
10. WRIGLEY 5AMV BBDO, London; Energy BBDO, Chicago
Speaking of surreal and very powerful impressions, the company compares the Wrigley chewing gum with their new sensations of free fall, full of unusual massage and the shot you out of a giant pneumatic weapon. It turns out that this slight exaggeration. The feel of the chewing gum The 5 more similar to the sensation of chewing gum.
via / crispin_porter_bogusky / 2007/03/22/16284 /
& quot; Evolution & quot ;, winner of the Cannes Grand Prix, talked about the perverse standards of beauty, but in real life to follow the call was quite difficult. So, of course, the next best spot. & quot; Onslaught «, which dramatizes the endless, impenetrable barrier of unrealistic images of" beauty "is not as exciting as the« Evolution », but it is more clearly and unequivocally condemns the mass culture, including the advertisement itself.
2. JC PENNEY «Calendar» Saatchi & Saatchi, New York
Suspiciously similar to the branding of certain advertising emotion. Lovely spot - a magical spell that makes you indulge in sentimentality about a third of the best department stores. Spell ceases to operate only when you actually walk into JC Penney.
3. WAL-MARTMartin Agency, Richmond, Va.
The game and the direction is not so hot, and plenty of accommodation logo is just unbearable, but the strategy areas of specific values - for example, a holiday in Florida - on the totality simply priceless. Save money by spending time and then spend time savings. It's so ... un-American.
4. WENDY'SSaatchi & Saatchi, New York
Idiotic red pigtails «Wendy» as a symbol of consumer resistance, rejection of anything, except that prepared the way it should be. Sadly, of course, that ekzekyushen so uninspired. But there is no problem. It's The Big Idea.
5. H & R BLOCK
Campbell Mithun, Minneapolis
What was 2007 - the year of insight? This is perhaps the best.
6. SONICBarkley, Kansas City, Mo.
Thank DirectTV, we finally discovered a four-year campaign with the participation of various comic pairs. Episodes laughable and yet very believable, despite the fact that they are 100% of the product.
7. DIAMOND EMERALD NUTSGoodby, Silverstein & Partners, San Francisco.
Around noon, in the working world, offices, sucking the soul, things get a little woozy. Tired of boredom, plus, plus a decrease in blood sugar after lunch equal Snack Emergency (ambulance snack). The message is: Eat nuts to prevent our slumber and Robert Goulet penetrate into your office and strangle you. Have fun, and bless the Lord, his soul.
8. NATIONWIDE INSURANCETM, Dallas
«Life Comes at You Fast» («Life will come to you quickly"), the company says, so be prepared. But ultimately the surest method: use someone who was really bad luck beaten. Kevin Federline, a former Mr. Britney Spears, told about himself in the portrait of an employee fast food eatery, I dream of becoming a rapper.
9. CALIFORNIA HORSE TRACK ASSOCIATIONRubin Postaer Associates, Santa Monica, Calif.
What happens in Vegas, stays in Vegas. So says the most popular of all tourist campaign. But what if it's not true? Here it heralds the establishment of California racing in a campaign that tries to convince Californians to squander their money at home.
10. LA-Z-BOYRPA, Santa Monica, Calif.
It is not called Varie-T-Boy (Different guy). It is not called Val-U-Boy (valuable man). Anyone who enters into a furniture gallery La-Z-Boy (lazy man), in the first and all subsequent, looking for something that would allow him to be lazy. It's all about comfort as clearly show three strange and very funny movie (and one very strange and nezabavny).
Bob Garfield hates: 1. LincolnY & R, Detroit
Great American city is destroyed. Hey, let's sell the car! Some commentators blog actually defend the great operation of Ford New Orleans after "Katrina", based on what the company has done to help after the hurricane. So what? Charity has a charity. This is not an indulgence.
2. HEINEKEN DRAFT KEGBerlin Cameron United, New York
A woman with a flat head to wear it on your beer, perfect? Not as painful robot-slut with a keg of beer, where actually supposed to be the reproductive system. Neither category does not offend the woman as beer, in principle, but no advertising is not fixed before the fact as this.
3. ORVILLE REDENBACHER POPCORN Crispin Porter & Bogusky, Miami
Digital effects and god-knows-what-else has been used for resuscitation tedious popcorn manufacturer to make one of the most common advertising characters of all. It was a sponsor client samoindulgentsiey agency, too impressions newspaper clippings about themselves.
4. SNICKERSTBWA / Chiat / Day, New York
Two mechanics kiss while eating chocolate batochnika and flee in disgust. There are three problems with homophobic jokes at the Super Bowl: 1. Too large audience. 2. nepodhodyaschest this Sneek anyone. 3. Oh yeah! and homophobia.
5. GMDeutsch, Los Angeles
Heck, who does not like to interrupt for a big game to see how the car factory worker dismissed from going to commit suicide? It was assumed that this video will show everyone at the Super Bowl, all at GM highly qualified. In fact, he showed how everything on the GM, including robots are afraid for their jobs.
6. CVSHill Holliday, Boston
Caring women are undervalued. They take care of the children. They take care of ailing mother. They turn into a rainbow hair bands and plowed meadows in the long-growing gardens. And then one goes to work in the CVS, staffed by pharmacists. And where are they lavished care of you. Because that CVS cares nastooooooolko stronger than those scoundrels from Walgreens. Excuse me, ma'am, but you have ipecac?
7. GREY GOOSE VODKARadical Media, New York
Carved stone, dressed in cotton WASPy (White Anglo-Saxon Protestants) at your leisure. They ride on yachts, eat lobster and watching a game of tennis, because they know a lot about (the ultra-expensive) simple pleasures and you will too. Because you are tempted. You cultivated. You are refined. You material for Grey Goose. Excuse me, I really need ipecac.
8. CHEVY HHRCampbell-Ewald, Warren, Mich.
"Our agencies - busy, agile, suicidal robots wits. So we will use the best idea for our students HHR clunkers. It looks like a massive stage? Never mind. It does not matter if just anyone can follow the original proposal. No matter if at least someone can see Maniche. It is generated by consumers. This trend. Wonderful little kids just love it ».
9. HONDAWieden & Kennedy, London
Garrison Keillor Voysover? There is. Extravagant effects? The world's best independent agency? There is. Warm, involving, motivating and fun? No, not this one. Not really. A scene from a nightmare about a horrible torture wind tunnel. A chance to fix it in the title - & quot; Hondamentalism & quot ;. Good concept. Maybe they could remove about her movie.
10. WRIGLEY 5AMV BBDO, London; Energy BBDO, Chicago
Speaking of surreal and very powerful impressions, the company compares the Wrigley chewing gum with their new sensations of free fall, full of unusual massage and the shot you out of a giant pneumatic weapon. It turns out that this slight exaggeration. The feel of the chewing gum The 5 more similar to the sensation of chewing gum.
via / crispin_porter_bogusky / 2007/03/22/16284 /
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