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D & amp; AD Awards 2008. The most authoritative Festival UK
In the prestigious British Advertising Festival, D & AD, which ended in London yesterday, was handed out a record for the number of offline top awards - six black pencils. For example, last year at the D & AD this honor was awarded just two kampanii.Krome "attraction incredible generosity", the current D & AD scored two other innovations - the first awards were given for achievements in the field of mobile marketing and the first time the President of the jury was chosen to represent the digital advertising world, rather than a traditional agency. Known for its impartiality and representative panel of a jury of 270 people led this year Simon Waterfall, founder of the British agency Poke, which specializes in digital advertising.
Simon Waterfall: «The fact that I was elected President of the jury says a lot about where our industry is moving, but we have a lot of brilliant work in all media in the year. "Gorilla", for example, is perfect and guilty pleasure, in this video, all that can be said about prinitspe eating chocolate. A "Get the Glass" - a campaign charming, funny and well done ».
D & AD has traditionally been considered an excellent indicator of the potential winners of the Cannes Film Festival, which will begin in a month. And it seems that the year will be generous in Lviv. Such a conclusion can be drawn from an unprecedented 45-year history of the Design & Art Direction Awards quantity of black pencil, Best Of Show this festival. There were years when the jury did not award anyone could have at least one black pencil, in all other cases there were two or three. The criterion of presenting the award: "The work or campaign that is truly revolutionary in its essence; work that redefines the industry ».
The jury considered to meet this criterion online campaign «Get the Glass» for the California Milk Processors agency Goodby Silverstein & Partners; video «Gorilla» for Cadbury agency Fallon London; online campaign «Uniqlock» Japanese clothing retailer Uniqlo Studio Projector Inc, which used a surprising mixture of dance and sound to create eternal, ever-changing online hours.
Black also took home Karandaschi iMac and the iPhone of Apple , thus confirming its claim to the Cannes Grand Prix in the field of design. Design Lions, a completely new nomination for Cannes Lions, will be presented this year for the first time.
And six black pencil got «The National Gallery Grand Tour» , a series of posters National Gallery in London, hosted by the city and designed for interactive display long Grand tours that have taken greedy culture and art UK residents XIX century . Agency - The Partners, and client-side two companies - actually the National Gallery and Hewlett Packard.
The first awards in the field of mobile marketing got Lynx / Axe , Unilever and Japanese snack company Tohato
For deodorant Lynx / Axe agency Bartle Bogle Hegarty tried to imagine how it is possible to move the famous Axe effect in the digital world. Creators decided to "turn mobile phones into attracting devices." To attract the attention of girls in a mobile phone from the site of the campaign «Get In There» you can download a lot of sounds that girls can not be ignored: the serenade, the sounds of closing doors Porsche, of breaking the ice, and so on.
Another winner in this nomination - «World's Worst War» («The worst war in the world"), an online game between the two new sharp snack Tohato, created by the agency Hakuhodo. Recruits who came into the game, could join the furious armies Habanera or Satan Horkita named for new snacks and daily fight with the enemy. Mobiles used to attract new players to the game (for that increased the rating), to obtain reports from the battlefields and thinking through strategy games.
Overall, the D & AD Awards 23 nominations , including such exotic as Book Design, Environmental Design, Gaming, Digital Installation and others, was handed a 64 pencil 14 countries , the undisputed leader among them was the United Kingdom, it has 29 pencils, two of which are black. The United States in second place with 13 awards, but the first for the number of black - Apple and Goodby Silverstein & Partners took over the ocean 3 best of show. European festivals unusual for third place, Japan had one black pencil and yellow 4.
3 pen from the Netherlands, two from Spain, Germany, Brazil and Norway, one retook the work of Canada, France, China, Australia, South Africa and even from Puerto Rico.
In another 7 categories (there are at D & AD this year was 30) and the jury did not find someone as note yellow stationery. Not impressed with the work presented in Ambient, Direct, Graphic Design, Typography, Music Videos, Photography and Writing for Design. All nominees are presented on the festival website.
The largest number of awards went to agencies expected Fallon London - 5 pencils, one black.
Black Pencil D & AD Awards 2008 TV & Cinema Advertising
Poster Advertising
Online Advertising
Websites
Yellow Pencil D & AD Awards 2008 TV & Cinema Advertising
TV & Cinema Crafts
TV & Cinema Graphics
Viral
Writing For Advertising
4 clips of the campaign «Do not let a mobile phone ruin your movie»
Broadcast Innovations
Press Advertising
Art Direction
Online Advertising
Integrated
via # image5950355
Simon Waterfall: «The fact that I was elected President of the jury says a lot about where our industry is moving, but we have a lot of brilliant work in all media in the year. "Gorilla", for example, is perfect and guilty pleasure, in this video, all that can be said about prinitspe eating chocolate. A "Get the Glass" - a campaign charming, funny and well done ».
D & AD has traditionally been considered an excellent indicator of the potential winners of the Cannes Film Festival, which will begin in a month. And it seems that the year will be generous in Lviv. Such a conclusion can be drawn from an unprecedented 45-year history of the Design & Art Direction Awards quantity of black pencil, Best Of Show this festival. There were years when the jury did not award anyone could have at least one black pencil, in all other cases there were two or three. The criterion of presenting the award: "The work or campaign that is truly revolutionary in its essence; work that redefines the industry ».
The jury considered to meet this criterion online campaign «Get the Glass» for the California Milk Processors agency Goodby Silverstein & Partners; video «Gorilla» for Cadbury agency Fallon London; online campaign «Uniqlock» Japanese clothing retailer Uniqlo Studio Projector Inc, which used a surprising mixture of dance and sound to create eternal, ever-changing online hours.
Black also took home Karandaschi iMac and the iPhone of Apple , thus confirming its claim to the Cannes Grand Prix in the field of design. Design Lions, a completely new nomination for Cannes Lions, will be presented this year for the first time.
And six black pencil got «The National Gallery Grand Tour» , a series of posters National Gallery in London, hosted by the city and designed for interactive display long Grand tours that have taken greedy culture and art UK residents XIX century . Agency - The Partners, and client-side two companies - actually the National Gallery and Hewlett Packard.
The first awards in the field of mobile marketing got Lynx / Axe , Unilever and Japanese snack company Tohato
For deodorant Lynx / Axe agency Bartle Bogle Hegarty tried to imagine how it is possible to move the famous Axe effect in the digital world. Creators decided to "turn mobile phones into attracting devices." To attract the attention of girls in a mobile phone from the site of the campaign «Get In There» you can download a lot of sounds that girls can not be ignored: the serenade, the sounds of closing doors Porsche, of breaking the ice, and so on.
Another winner in this nomination - «World's Worst War» («The worst war in the world"), an online game between the two new sharp snack Tohato, created by the agency Hakuhodo. Recruits who came into the game, could join the furious armies Habanera or Satan Horkita named for new snacks and daily fight with the enemy. Mobiles used to attract new players to the game (for that increased the rating), to obtain reports from the battlefields and thinking through strategy games.
Overall, the D & AD Awards 23 nominations , including such exotic as Book Design, Environmental Design, Gaming, Digital Installation and others, was handed a 64 pencil 14 countries , the undisputed leader among them was the United Kingdom, it has 29 pencils, two of which are black. The United States in second place with 13 awards, but the first for the number of black - Apple and Goodby Silverstein & Partners took over the ocean 3 best of show. European festivals unusual for third place, Japan had one black pencil and yellow 4.
3 pen from the Netherlands, two from Spain, Germany, Brazil and Norway, one retook the work of Canada, France, China, Australia, South Africa and even from Puerto Rico.
In another 7 categories (there are at D & AD this year was 30) and the jury did not find someone as note yellow stationery. Not impressed with the work presented in Ambient, Direct, Graphic Design, Typography, Music Videos, Photography and Writing for Design. All nominees are presented on the festival website.
The largest number of awards went to agencies expected Fallon London - 5 pencils, one black.
Black Pencil D & AD Awards 2008 TV & Cinema Advertising
Poster Advertising
Online Advertising
Websites
Yellow Pencil D & AD Awards 2008 TV & Cinema Advertising
TV & Cinema Crafts
TV & Cinema Graphics
Viral
Writing For Advertising
4 clips of the campaign «Do not let a mobile phone ruin your movie»
Broadcast Innovations
Press Advertising
Art Direction
Online Advertising
Integrated
via # image5950355
