The saddest story of the consequences of global warming

The Portuguese branch of McCann and social organization Quercus launched its own attempt to convey to mankind the horrors of the coming global potepleniya.Tema becoming more and more difficult to find a good, strong and easy to understand solutions in communication. WWF, Greenpeace and other pro-nature organizations have used a great number of visits and ideas, but guessed the first time to bring the cartoon cute little animals to suicide in Portugal.

The result was a sad and utterly heartbreaking story that is sure to make an impression on the children, ladies and people with delicate psyche. Decent level of animation, detailed facial expressions quite humanly desperate chimpanzees, kangaroos, and polar bears, as well as the anthropomorphism of their behavior - the main reasons because of which the video should impress the target audience.

Tagline: "If you surrender, they will give up».



via adme.ru