Lipton Ice Tea advertise a Soviet song 1925

DDB Sydney found another, more effective way to cope with the unbearable heat of the Australian summer. Escort the Soviet way of demonstration song. 40 degrees in the Australian summer - is not uncommon, and almost the norm. Therefore, without all kinds of fans and air conditioners there is no cost. But Lipton Ice Tea, as claimed by creatives from DDB, more enjoyable and easy way to lower the temperature of the environment.

You just have to drink it all together, collectively. And before that, do not forget to break all the air conditioners in the city.

The video would have been for us the next city-wide advertising flash mob, if not for its soundtrack.

This Soviet song 1925 on the words of Michael Isakovskogo dedicated to "plus electrification of the whole country." Rejoice at the progress of the villagers sing about how to become a good life with electricity.

The video used only the first verse.

Download video clip or view a list of the creative team

The full text of the song:

Along the village from hut to hut and,

Walked hurried poles;

Hummed, played wires, -

We did not see this ever.

We is not met in a dream,

To the sun sunbathing on a pine tree,

To the joy of friendship with the guy,

To everyone - the star on the ceiling.

The sky pours, the wind beating all patients,

And in the village palisades of the lights,

And in the village and the fun and beauty,

And envy village heaven.

Along the village from hut to hut and,

Walked hurried poles;

Hummed, played wires, -

We did not see this ever. 0 in stock! 11 Comments

• 6 February 2009
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